social media

Finding Candidates Through Social Media

By Catherine Lang-Cline

   It’s fast and it can be furious, but social media has become the great connector among us. We use it for everything, including finding candidates for the open role that we have. With access to so many ways to communicate, what works best? Let’s discuss:

   Job Board - Having a job board or job page on your website is a very effective way to communicate to would-be candidates. Many people that look for jobs target specific companies, and if your job postings are up-to-date you will get candidates that specifically want to work for you.

   LinkedIn - LinkedIn is viewed as the most professional of all the social media outlets. If you  and your company don’t have an account, you really don’t exist in business, so make sure that you have one. Once there, you can post a job that will be seen by your entire network and will hopefully be shared by your entire network.

   Twitter - Twitter will allow your job opening to be exposed to even more people in your network and, again, hopefully shared by others. Words in Twitter are limited, so the best thing to do is have a job title, brief description, and a link to where the job description can be seen in its entirety, as in a job board or your website.

   Facebook - Facebook starts to step into the more casual space of social media. Most companies have a page and it can be very easily utilized to post jobs and share it among others. But again, the space here is more casual, so be ready for that. You may also get an opportunity to get future candidates to like your page.

   YouTube - Many companies are finding that having a short video about the position and the company can be very effective. You can create your own company channel and show a variety of things that a candidate might be interested in beyond the job, like culture, values and ownership.

  Word is out and resumes come in. Maybe too many resumes? Maybe not enough of what you need? That age-old problem is the same as it was with the “want ads” it is just a different means of collecting names with new technology. If it becomes difficult or too time consuming, as always, have a staffing company or recruiter help you. Recruiters can do all of this and more for you and can get you that next perfect employee.

Facebook is Fantasyland: 5 Tips to Manage Your Online Presence

By Kristen Harris

Social media is everywhere. Whether it’s LinkedIn, Facebook, Twitter, or Instagram, social media sites are being used in a variety of ways. People build company brands and their own personal brand, communicate with family and friends, share personal interests or beliefs, champion causes, and plan business or personal events. Because you’re interacting with so many people, for such varied purposes, being aware of your online presence is critical.  

Beyond the people within your immediate circle, friends-of-friends or people who are savvy with online search can often see your posts, even when they’re not a direct connection. Employers, clients, and business contacts often search potential candidates or vendors, and make judgments based on what they find. Is this discriminatory? Not necessarily. Saying something others disagree with or showing photos from your party-hearty weekend does not put you in a protected class. But it could change their view of you.

The porous nature of these sites surprises some people. Aren’t these your personal accounts, created for you to communicate with the people you’ve chosen? Yes and no. They are your accounts. But nearly anything posted online can be found, and once it’s found you can’t erase the impression it makes on someone. There are no take-backs. They saw it, and can’t un-see it.

Here are five ways to manage your online presence:

  1. Assume it’s a public forum. Don’t say or share anything you wouldn’t put on a billboard, with your name attached. That’s the equivalent of what happens when an unintended viewer sees your post. On these sites, we interact with co-workers, friends, family, business connections, acquaintances through organizations, friends-of-friends, and more. Be aware of this massive audience when deciding what to post or share online.

  2. Manage your image. These online sites are carefully curated peeks into a person’s life. It is NOT their whole life, just what they are comfortable sharing with the world (see point #1). The term “Facebook Envy” describes the depression some people suffer because they think their life is so bad compared to what they see from friends online. Be the person that creates a little Facebook Envy in others.

  3. Be nice. Don’t say something online you wouldn’t say to that person’s face. Comments can easily escalate or be misinterpreted. If someone looks at your profile, you want them to think you’re a nice, reasonable, respectful person, right? Right. Behave accordingly.

  4. Keep it interesting. Your posts are always part of someone else’s newsfeed. Share thoughts or images that are fun, interesting, informative, or inspirational. Be the post that catches the viewer’s eye, that makes them stop, as they scroll through endless comments, rants, and irrelevant ads.

  5. Know Your Audience. Each site has a specific audience. LinkedIn is professional and career focused. Facebook is for personal connections. Twitter is a newsfeed, and Instagram is image-based. Make sure your posts fit with the focus of that site. This is NOT a free pass to say anything you want on the more personal sites (again, see point #1).

Social media sites have a variety of purposes, uses, and focuses. Being aware of the audience, both intended and unintended, helps effectively manage the online impression others get of you.  

Social Media Brings Us Together

One school of thought claims social networking via Facebook, Twitter, LinkedIn and the like are just an excuse to hide on a computer and not meet "real people". Definitely old-school thinking; in reality these tools can help bring us together both online and in-person. People are social beings, and with all of these great ways to find and connect with each other, our world is becoming more social rather than less. Of course I realize I'm preaching to the choir, if you're reading a blog you probably are somewhat involved in this world of online connection already. But I only recently got more involved with a few of these platforms, and am surprised by some of the results. Some connections are purely online, which is to be expected. The surprise for me has been how online interactions can lead to in-person connections, often reaching a much wider audience than any one person could directly. Tweet-ups bring people together in real life who previously only knew each other online. Dating sites help people meet each other who never would otherwise. People find old friends (and sometimes romances) through Facebook. Organizations offering training or events can spread the word quickly to a large and more diverse audience. Initial meetings online can lead to meaningful in-person interaction. A few examples: Ryan Morgan is organizing a fund-raiser for a business hurt by the Grandview fire via Twitter. Fuse Factory can quickly promote their training offerings, which are passed on from friend to friend. People from high school that I haven't seen or heard from in over twenty years are now friends on Facebook.