looking for a job

How To Love A Job Search

By Catherine Lang-Cline

I know what you are thinking, is it even possible to love a job search? I’m here to say that it can be. That is because with every change there comes opportunity, so if you look at it with those glasses on you will see the possibilities.

Let’s get really real for a moment. If you are laid off or if you are fired you can feel a bit scared or hopeless. You might also feel very relieved. Regardless of what brought you here, you need to get past the mourning process as quickly as you can and get busy with your new job of finding a job. Gather up all that you know about you;

  • What are you good at?

  • What do you want to do next?

  • What specific skills do you have?

  • What did you learn in your last job?

Look at it. Look at it again. You are a pretty awesome candidate for someone.

Now what?

  • All of that goes into a resume update.

    • Really focus on your strengths,

    • Customize your resume for the job that you want putting those skills first

  • Send your resume in for job postings.

    • Job boards are not my favorite thing as they can be a bit of a black hole, but if you get no response you at least know what kind of roles they have

  • Make a friend with a recruiter.

    • Find and work with a recruiter that you can trust and really wants to help you

    • Be open to a temporary job that leads to full time

    • Temp jobs are a great way for YOU to try a company out.

  • Send your resume to any company that you would like to work at

  • Now is your chance to get into that company of your dreams

    • Find out who the hiring manager is and send your resume directly

  • Tell everyone you know that you are looking for your next opportunity

    • The more people that know that your skills are available, the more connections you will have for that dream job

    • If someone can recommend you, that is gold

  • Get ready to talk about YOU

    • This can be hard sometimes

    • Own what you have accomplished and tell them how YOU can help them.

This is where the love comes in. You have a great history of work. You have probably worked for some great companies and learned a lot of things that will benefit your next employer. Be proud of that, really proud. You are in a position to choose where YOU want to work now, maybe get that salary you deserve. The possibilities are endless but your job search doesn’t have to be if you have a resume that says what you can do and when you interview you can really sell you. Embrace the change and love you and what you can do.

Grab the cocktail sauce, the world is your oyster.

The 4 P's of Marketing Yourself

The 4 P's of Marketing Yourself
If ever you have looked for a house, you've heard the terms "buyers" and "sellers market." Basically this just indicates who has the upper hand overall in the deal. The same could be applied to the job market. With so many people looking for jobs, currently it's an employers market and employers are looking for the ideal person. The question is, will it be you? You read the job posting, you have all the skills and the job is everything you are looking for. But are you what the company is looking for? Your resume can open the door to the opportunity but somehow you will need to close the sale by convincing the employer you are perfect for the position. I understand that you aren't a salesperson, however, I'm going to assume that since you are here on Portfolio's site, you are in the marketing industry. You know all about how a product should look, how to describe it, studying your audience's needs and wants, and creating the whole package. Good products have flopped because of bad marketing and vice versa. Equally true, millions have been made from good marketing of good products. When you are looking for a job, you are trying to sell you and the 4 p's of marketing can easily apply.
  • Your appearance, experience, abilities, attitude, and aptitude all make up your "product". To improve the quality of your product, make a small investment in some classes, books, clothes, and a haircut. Learning to smile and good eye contact are free.
  • The companies where you submit your resume would be your "place". Don't forget that friends, family, and associations are also great distributors of your information as well.
  • The ways you "promote" yourself would your resume, cover letter, any other written correspondence, as well as the interview and any phone conversations. Be clear and concise in all communications.
  • Your "price" is your salary, compensation, benefits, and bonuses. Set this amount too low and you may appear incapable of doing a very important job or not as good as your resume appears. Set it too high and you may not even get an interview because the employer can't afford you.
Remember, not everyone will buy your product so feedback is very valuable. Use the feedback to make changes to your mix. Once you land that perfect job, you will need to continue to market yourself to reassure the employer they made the right decision.