What Makes Us Unique

By Destiny Evans

When you wake up in the morning what motivates you to get through the day? Excellence is the driving force behind the day to day activities here, contributing to an environment where accountability keeps us in control. Here at Portfolio Creative, our company values are instilled in each and every one of our team members. Providing top-level talent requires us to be at the top of our game. We use each day to be better than the last. Today we explore the key to a healthy work environment. Owners Catherine and Kristen both highlight pivotal moments that have influenced the culture here at Portfolio Creative. How does the company culture foster positivity and healthy, productive work relationships? From tips on work-life balance to the foundation of company values, we can see what it takes to create the perfect workplace! 

Catherine: 

Kristen and I began at Limited Brands where they emphasized facetime or hard work in the office. It was a great company that paid its employees well and really offered lots of opportunities to advance and grow. The big thing was that there wasn’t a lot of work-life balance. So moving forward we wanted to use what we learned but expand and make it better. We’ve engrained a level of excellence into our company that pushes everyone to do their best. With a small company, everyone plays an important part in striving for that excellence. Everyone can bring forth suggestions and ideas. We are within the realm of “do your best” and meet your set goals at work, and in your personal life. Life balance is important for personal and professional goals. We send our team information on events they can go to, boards they can join; all in an attempt to foster constant growth which benefits the company and the team. We don’t believe in counting anyone's time because everyone holds each other accountable. Keeping it fast and loose helps everyone work when they are at their best! 

Kristen: 

We were very purposeful in creating the culture because we wanted it to be a place where we wanted to work. We have both worked at many places where we felt that the environment wasn’t the best. We strive for fun & friendly! Company culture is a reflection of the people who work there and in a way it embodies our personalities. The relaxed environment comes from peer accountability. Everyone is responsible to each other which is a direct result of our company values growth, passion, excellence, drive, and accountability. We use these values when screening candidates because we are a self-regulating team. People catch each other and have each other's backs. Because of that, we can have relaxed policies and rules which works for our small size. We don’t want to let each other down and our collaborative environment reflects that. Our EOS system helped to capture what tools we needed to put in place. Our formal meetings, agendas, and metrics help emphasize expectations amongst the team.