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AMA Luncheon: How the Economy, Technology and New Competitors Created a Perfect Storm for Food Marketers AMA Columbus

  • Franklin University - Ross Auditorium 301 East Rich Street Columbus, OH, 43215 United States (map)

Four brilliant food marketers discuss the major trends and issues disrupting food marketing today. We'll explore how millennials are changing consumer tastes, how delivery services and apps are causing marketers to change their strategies and tactics, and how the great recession led to changes in dining and shopping habits that are still being felt today. The panel will be moderated by Bill Balderaz, president and founder of Futurety.

Get your tickets here

Event Schedule:
11:30am to 12:00pm - Networking
12:00pm to 1:00pm  - Program

Parking: Free parking in Lot C, at the corner of South Grant and East Main


Ticket prices go up on MONDAY, April 30th. Ticket sales end on May 7 at 12:00pm.  After this date, contact for ticket availability.  

If you have a food allergy please email with specific food allergy details. 


Jessica Cavaliere, Regional Marketing Director at Covelli (Panera)

Jessica is the Regional Marketing Director for Covelli Enterprises, the largest Panera Bread franchisee in the world. Prior to Covelli, she was Midwest Marketing Manager for Burger King Corporation. She is a graduate from OSU with a dual degree in Strategic Communications and Italian Studies.

Bob Fradette, Vice President of Marketing Communications at Bob Evans

Bob is Vice President of Marketing Communications with Bob Evans and has extensive experience in creative development and strategic media planning and execution. His career as an innovative marketer includes working with a variety of CDR, QSR and fine dining restaurants. His current role with Bob Evans is directing communications to guests in 18 states visiting close to 500 restaurants. He’s a proud OSU alumnus and a supporter of Ohio University where his 2 sons attend.

Brian Hipsher, Vice President, Marketing at City BBQ 

Brian is going on his 5th year with City Barbeque and has seen the brand grow 25% per year while entering 7 new markets. He works with a talented team of marketers responsible for menu development and engineering, data analytics, digital and traditional marketing, creative services, branding, campaign development, loyalty – and well, you get the idea – all that 4 P’s of marketing stuff.  Prior to City Barbeque Brian has worked in general management, business system development, marketing, and human resources with Mettler Toledo and 7-Eleven.  And yes, Brian gets paid to eat Barbeque all over the country. 

Martin Kelly, President & CEO at Kahiki

Martin is currently the President & CEO of Kahiki Foods, one of the fastest growing companies in the frozen food sector. He is a respected leader and driving force who transforms businesses into top performers by fusing clear strategy with entrepreneurial passion and disciplined execution. Martin's highly successful track record is built on strategic insights and deep operating skills acquired and tested during 20 years with big public companies (Coca-Cola, Miller Brewing Company, Unilever, Borden), and 15 years as President & CEO of mid-size PE owned companies that made the leap to a much higher level of performance. In addition to his operating roles, Martin has also served as Board Director or Advisor for 11 different organizations. He currently serves as a director of Kahiki Foods and the American Frozen Food Institute


Bill Balderaz; President of Futurety, a data analytics and marketing technology agency.

 Bill Balderaz is the president and founder of Futurety, a Data Analytics and Marketing Technology Agency. As president and founder, Bill focuses on helping organizations analyze customer data to accelerate sales and marketing. Previously, Bill was founder and president of Webbed Marketing which went from a one-man consultancy to one of the fastest growing interactive marketing agencies in the Midwest. Through the evolution of Bill’s career, he’s always found himself working in industries in their very earliest stages. Starting in 1998 (the same year Google was founded) he worked in search engine optimization, online advertising, and eCommerce.


Earlier Event: May 9