Join us for the Columbus Women in Digital Annual Meeting on February 22, 2018!
Prepare to leave fired up, knowing your worth, and your company’s worth. And you’ll gain an understanding of the digital trends forecasted for 2018. Plus, learn how to make the most of your Women in Digital Peer Circle meetings with the only guy we’ll let in, mentorship guru, Artie Isaac.
We’ll have mimosas, and breakfast snacks on hand. After the talks, network and get to know your fellow members, and practice exchanging your Asks & Gives.
- 8:00 AM - 8:15 AM - Mimosa Toast + Welcome from City Champion Hedy Long + Asks & Gives
- 8:15 AM - 8:30 AM - National Update from Founder + Executive Director Alaina Shearer
- 8:30 AM - 9:30 AM - Show Me the Money, Casey Brown; President, Boost
- 9:30 AM - 10:00 AM - 2018 Digital Trends, Nicole Sharlach; Digital Marketing Manager, The Wendy’s Company
- 10:00 AM - 11:00 AM - The Power of Peer Circles, with Artie Isaac - For Members Only. Break out session in the private Green Room at Vue
- 10:00 AM - 11:00 AM - Ask + Give Networking continues in the Main Room at Vue
Speakers + Details:
8:00 AM - 8:15 AM - Mimosa Toast + Public Asks & Gives - City Champion Hedy Long
Hedy Long is the Manager of Digital Advertising at Safelite AutoGlass. She is a digital marketing professional with 10+ years of digital advertising, software training, and documentation experience; with strengths including adaptability, strong communication and organizational skills, as well as teamwork and collaboration.
8:15 AM - 8:30 AM - National Update from Women in Digital Founder + Executive Director, Alaina Shearer
Alaina is a fearless leader, a digital nerd through and through, and the Founder and Executive Director of Women in Digital. Before founding Women in Digital, Alaina created one of the finest digital agencies in the Midwest, Cement Marketing, the company is still our primary sponsor and is fully funding Women in Digital's start up phase.
8:30 AM - 9:30 AM - Show Me The Money: Higher Profits Through Better Pricing - Casey Brown
Casey Brown is the President of Boost, a pricing consulting firm that works with companies to drive profitability through strategic pricing excellence. For fifteen years, she has formulated and executed pricing strategies, led strategic pricing projects, and coached and trained teams to drive culture change and dramatic, sustainable results.
Casey’s compelling TEDx Talk on knowing your worth has had over 2.2 million YouTube views. She joins us for an entire hour to offer a workshop typically reserved for a corporation’s key players and sales teams.
Her talk is incredibly relevant to how we value our own worth as women, and how we value and understand our company’s worth, especially as we build marketing and digital plans for 2018. Casey’s insight will reveal that most companies with exceptional products and services chronically underprice, because they believe customers and competitors limit their pricing power. The truth is, you have much more say in your pricing than you may believe.
This fast-paced, interactive presentation will show you how to earn what you are worth in the market by:
Clearly demonstrating the impact of price changes in your business
Pointing you to areas of your business where you are underpriced
Arming you with confidence to execute a value-based pricing strategy
9:30 AM - 10:00AM - 2018 Digital Trends - Nicole Scharlach
Nicole Scharlach is a Digital Marketing Manager at The Wendy's Company. She is an experienced digital marketer with over a decade of work in the restaurant, CPG, and hotel industries. Skilled in Digital Strategy, Advertising, Integrated Marketing, SEM/SEO, Social, Campaign and Content Strategy. She is a strong marketing professional, and a graduate of The Ohio State University.
Every brand is digital these days, even more so than ever as we embark on another year as digital creatives. So, what will this year look like? What trends should we be ahead of? Nicole will give us a high level view of what to expect in 2018 and tell us how her team plans to stay ahead of the curve on innovation within the digital space.
10:00 AM - 11:00AM - Members Only - The Power of Peer Circles- Artie Isaac. Taking place in the Green Room.
The founding chair of the first Women in Digital peer group — and the chair of six CEO peer groups for Vistage International, Artie Isaac is committed to levering his privileges as an ally to Women in Digital. Take part in this Members Only session where Artie will share with you how to make the most of your Peer Circles.
10:00 AM - 11:00 AM - Ask + Give Networking continues for non-members in the Main Room.