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Data Essentials: Finding the Competitive Advantage

  • Franklin University - Ross Auditorium 301 South Grant Avenue Columbus, OH 43215 (map)

Data Essentials: Finding the Competitive Advantage

While marketers understand that data is an important part of today’s media and marketing landscape, all data opportunities are far from equal.

Gain a competitive advantage - and get better results with your media plans - by understanding the variety of data offerings and how best to apply them.

Learn about:

  • How marketers should be thinking about 1st and 3rd party data

  • The variety of data opportunities advertisers can apply from the 3rd party data world

  • The opportunities and tactics that can be leveraged to accumulate, organize, and activate audiences with their 1st party data

  • How a DMP (Data management platform) can be used to achieve greater media personalization and improved media efficiencies


For tickets and more details click here.

Earlier Event: November 6
CSCA: Volunteer Meeting
Later Event: November 11
Making Time: Organization and Priorities