Data Essentials: Finding the Competitive Advantage
While marketers understand that data is an important part of today’s media and marketing landscape, all data opportunities are far from equal.
Gain a competitive advantage - and get better results with your media plans - by understanding the variety of data offerings and how best to apply them.
How marketers should be thinking about 1st and 3rd party data
The variety of data opportunities advertisers can apply from the 3rd party data world
The opportunities and tactics that can be leveraged to accumulate, organize, and activate audiences with their 1st party data
How a DMP (Data management platform) can be used to achieve greater media personalization and improved media efficiencies
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