Every day, more and more people are making and consuming videos. People like videos because they like stories, and a video is easier to digest than reading a lot of words.
Companies like using videos in their marketing. Companies producing videos without strategy might as well light their money on fire.
Sometimes you need a single, one-time video to fill a specific need, event or promotion. It’s produced, sent out to the people who need to see it, mission accomplished and you’re done. Those are pretty rare instances. Most of the time the video you need falls somewhere in the funnel of awareness, consideration, conversion and loyalty; and possibly in each level. If you are going to invest the dollars, resources and time into creating a video, you should maximize your use of the video content.
Jason Clayton, Partner and CMO of Vital Companies, will guide you through the following seven steps to a successful video campaign:
• Step 1: Have a plan; don't waste everyone's time
• Step 2: Analyze existing data
• Step 3: Define the audience, get specific and do the research
• Step 4: Align the creative to your audience
• Step 5: Distribution
• Step 6: Measure, analyze, show return
• Step 7: Cut the fat and feed the honey hole!
By the end of this interactive workshop you will learn how to use video to:
• Capture the attention of the right audience at the right time to deliver your message, product or service
• Create and share engaging and interesting online material to retail your audience
• Drive profitable customer action
Registration is limited to 8 attendees. Pre-registration is required; no walk-ins accepted. Learn more and register at this link.
Parking: Parking is located directly in front of the building at 1305 Holly Avenue. On-street parking is also available. Please enter through the doors located on the north side of the building.
Speaker: Jason Clayton has been a part of the Columbus marketing and arts community for over 20 years. He founded Vital Companies with his best friend nearly 10 years ago to help companies of all sizes create visual content that tells a story and creates results. Some of Vital’s clients include Nationwide Insurance, OhioHealth, Columbus Metropolitan Library and The Ohio State University. A dedicated Columbus native, he works closely with various non-profits and volunteers his time as a board member of Tri-Village Chamber Partnership
Vital Companies is an award winning video production company based in Columbus, Ohio. Their services include video and audio production, concept development, digital marketing strategy, and more. They design marketing campaigns for clients in order to increase the content's success, and provide clients with results to show them their return on their investment. The Vital Team specializes in creating dynamic content for clients through an efficient, creative, and collaborative process.