Your customers can be your biggest source of content and inspiration for your brand, and Hot Chicken Takeover knows this well.
By approaching their marketing with a transparent, authentic voice, they have been able to convert customers into champions. By leveraging the ambassadorship of their fanbase to amplify their marketing, HCT has become a beloved Columbus brand. Hot Chicken Takeover's Marketing Director, Dilara Casey, will share her thoughts on best practices when it comes to authenticity in marketing. Learn more and register here.
Speaker: Dilara Casey is a marketer with over 15 years of experience creating thoughtful marketing initiatives for companies of all shapes and sizes. From startups to large corporations, from non-profits to for-profits and everything in between—she has crafted campaigns that deliver results. Her work has been recognized by Mashable and received an XLNT Award.
As community-focused servant leader in Central Ohio, Dilara is a 2016 in Columbus Business First Forty Under 40 class. She has served on boards and volunteered for the Ohio Cancer Research Associates, The Columbus Diaper Coalition, Community Festival (ComFest), the Women’s Small Business Accelerator, Columbus Startup Week, and many more organizations throughout Central Ohio and beyond. Whether it is a community you belong to or a community you create, she believes success is found when you’re a part of something bigger than yourself.
Parking: Free parking is available in Lot C at the corner of Grant Ave. and Main St.