Creating a clear, compelling, consistent, and credible purpose for an organization that defines WHY it exists is critical for any organization that wants to enjoy longevity, relevance and resilience that leads to sustained performance. Purpose-driven brands consciously place its ‘Why’ front and center– in how it communicates and in how the organization actually behaves in its business conduct. During this luncheon, we’ll share our experiences with building brands for colleges and universities, a highly visible and purpose-driven industry. Learn more at amacolumbus.org.
Speaker: Dan Stanek - Chief Strategy Officer at Ologie
Dan oversees the strategy practice at Ologie, drawing on his extensive experience in research, brand strategy, and consumer marketing. He serves as lead strategist on key accounts and guides their accomplished team of strategists. He brings more than 30 years of work for Fortune 500 companies, with notable experience in consumer behavior, customer experience, emerging retail technology, and more. Former clients include Pepsi, Macy’s, Nike, Microsoft, and eBay.