Roger Bora, a former trademark attorney with the U.S. Patent and Trademark Office and marketing professional, will lead an in-depth presentation and workshop on the intricacies of and best practices for selecting and protecting valuable brand names for U.S. and global expansion.
Roger combines his 10 years of marketing experience with over 17 years of trademark and advertising law experience for this comprehensive workshop, which will meld marketing strategy and trademark legal principles to develop real-world practical business solutions.
This comprehensive seminar includes the following topics:
• Essential factors for selecting valuable trademarks
• Clearance: what it is and why it is necessary
• Controlling costs, maximizing protection and minimizing infringement risks
• How U.S. and international trademark rights are created
• U.S. and global trademark registration protection: What? When? Where? How?
• International trademark application filing strategies
• How to create “super trademarks”
• U.S. and global trademark registration process and benefits
• Why Seth Godin’s “TMing it” Advice Misses the “Mark”
• Overview of Copyright Basics – “Who owns that copyright anyway?”
• [Time permitting] China: Good, Bad and the Ugly: Overview of Chinese trademark registration system, strategies for protecting trademarks and battling trademark pirates
The two-hour session is geared toward those who want to better understand the interplay between trademark law and brand names and how to protect trademarks internationally.
Participants who could benefit from this workshop include:
• Advertising and marketing professionals
• Business owners
• In-house counsel and paralegals
Attendees will receive a copy of Roger’s ‘Best Practices Trademark Guide.’
About Roger Bora Esq., Partner at Thompson Hine LLP: Roger’s practice includes all aspects of international trademark and copyright laws, including global portfolio management, registration procurement, U.S. and international enforcement actions, trade dress, advertising, brand creation, domain names, licenses, and intellectual property transactions. You can find Roger’s full bio here.
Please bring your own laptop to this SIG Workshop in order to fully participate in the session’s activities. Registration is limited to 12 attendees. Pre-registration is required; no walk-ins accepted.
Parking: Complimentary parking is available in the Huntington Center garage; you will be provided a voucher to present upon exit. Directions to the garage and the Thompson Hine office can be found at the following link: http://www.thompsonhine.com/locations/columbus_ohio