CBUSWAW: Is There Really Influence in Influencer Marketing?

  • Rev1 Ventures 1275 Kinnear Road Columbus, OH, 43212 United States

For March’s cbuswaw (yes it’s really on Wednesday this time!), join Brian Zuercher and Alex Ditty from SEEN, an influencer marketing software & services provider.

Influencer marketing isn’t new, but how it’s done is.  Today the list of influencer content, formats, and platforms is becoming longer and longer.  A variety of data and information is used: from the discovery of these creators to the measurement of the impact of their sharing.  Marketers and their teams are faced with the wondering and explaining how and why this works.

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