Every time a new big fat phone book lands on my doorstep I think what a waste of time, energy and money it was. Seriously, they never even make it into the house, just go straight into the recycling bin. If I need something I look it up online. With apologies to the companies who use yellow pages ads; I totally understand that it's a great way to reach people, but you're not reaching me anyway. If you like the phone books then by all means continue to get them, this is not to make you feel guilty about the convenience of that handy book of information. But if you don't use it, Yellow Pages Goes Green allows you to opt out of the delivery list.