job description

Get More Candidates with an Inviting Job Description

By Catherine Lang-Cline

You have a role to fill and you know exactly what skill sets you need. You start your long line of bullet points and it covers every single detail of what you are looking for in a candidate; the amount of experience required, software knowledge, responsibilities…. Check! Check! Check! It's perfection. Or is it completely boring?

Sure, all of these details are incredibly important, but does it sound interesting or inviting? Think about when you receive an invitation to an event. The details are what, where, time, and maybe who it may benefit. Party invitations include all of that too but instead, there is a line about, “Come celebrate!” or “Join us!” or “Don’t miss this!” Exciting, right?

Now a job is not a party but in order to get people interested in what is making your job description stand out over the others? The job market is tight, what would make them choose to go to your party, um... company, over another job offer? What are you offering or should be offering that would make your company the place to be?

Here are a few examples of bullet points that you could add to your next job description that will really attract candidates:

  • You can help grow

  • Collaborative environment

  • You will own… (as in be responsible for)

  • We love self-starters

  • You will work with an amazing team

  • Freedom to create

  • Free coffee!

  • Looking for people that believe in our mission

  • Flexible hours

I am guessing that you see the difference between this and a typical job description. It is basically building some excitement around being a part of your companies team. If you have a lengthy description that you really want to stick to, you could also have this welcoming invitation in a nice intro. Notice that it has nothing to do with foosball tables or bean bag chairs.

Still struggling? Not only would we love to help you re-craft your job description, we would love to help you find “the one” for your company. We invite you to contact us if you need help with this or any other workforce issues. We would be excited to help — portfoliocreative.com

Hire People That Believe In What You Do

By Catherine Lang-Cline

If you have ever had to hire anyone in the past, you know that there are many people that will apply. You need to find the right fit. The easy way to find a good candidate is to find someone that matches the skill set that you want. Look at the resume and check off each skill from the list. But that rarely results in a great candidate.

Humans are an intelligent species and typically a person can be taught a skill. It may vary as to how good they can become in that skill, but if they know similar software, for example, they can be taught a new one. What can’t be taught is culture. What can’t be taught is a belief in what you do.

Believe it or not, you can interview for that.

Many companies hire people that fit their job description. The excellent few companies hire people that believe in what the companies believes in. If you company exists because you wanted to make a change, hire others that believe in that change. Here at Portfolio Creative, we believe in providing our clients with the best candidates, the candidates that we would have selected to perform a task when we worked in advertising and marketing. We believe that the people we place should earn fair pay and have access to healthcare plans as well as be eligible for PTO. We believe that artists and the artists that hire them should be treated differently because they are different.

We hire people internally that also believe in our mission. Your mission might be selling fair-trade goods, local goods, organic goods, and providing a really specialized service. What better way to build on that then to hire people that can be evangelists for what you do. The people that really believe in your mission.

So while we could hire people that are merely driven, instead we hire driven people that believe in all that we do. Because a placement is a person and not just a butt in a seat. What are some of the things that your company stands for and believes in, or what do YOU believe in? Find a candidate that is a match and you will have an engaged, involved, and driven employee that is doing more then completing a job.