Are Resumés Becoming Less Important?

By Catherine Lang-Cline

Since I am in the business of connecting creative people to creative work, my opinion on resumés is asked quite often. They’re always asking for ways to improve it so it gets noticed. As long as people have created resumés, there have been ways to make it stand out more. But with that I say to put the resumé aside for a moment, and take a different approach in getting your next job because it is no longer the only doorway into a company.

Networking

As a manager, who is better to hire than someone you are already familiar with or comes recommended by someone you trust? Working your network and staying in touch with contacts is one of the best ways to get noticed.

Want a job at a particular company? Get to know the people that work there. Start by contacting the people that you know that might know someone; friends, family, mentors. See if they will do an introduction or testimonial. Simply try calling the decision maker and ask what they are looking for in a candidate and while you are at it, tell them why you want to work there. Maybe you can talk them into giving you an interview.

This is critically important if you are just getting out of school or have never had a job in this field. Think about doing internships or projects. Proving yourself before a job is posted can give you a huge advantage. Knowing people before a job is posted is an advantage as well.

Social Media

More and more companies check your social media to see the “true you” rather than the one that is drawn out in your resume. They can be thrilled with your skills but not thrilled with your posts. People with a great resumé can lose out if a future employee does not like what they see.

Ultimately, you have to have a resumé. People will want to see all of your skills and work history in one place, especially during the interview. Triple-check that it is free of typos and grammatical errors— I recommend sending to a trusted friend to proofread before you submit it anywhere. Be prepared to talk through any situations where there was job hopping or breaks in employment. Thing is, if they like you, most of this will not matter.

The interview also carries more weight than the resumé. Blow the interview and you have lost the job, it’s that simple. Also remember, that if you are being interviewed, they already know that you can do the job. Now is the time to show them that you are a fit for this culture and a fit with others in the organization. Make sure that you be yourself while talking about all of the experience you have.

So many things are now factors in whether or not you get the job. The resumé has become only a small part of the process.

A Day in the Life: Q+A with Kelsea Wiggins

In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Kelsea Wiggins, social media manager and blogger. 

Hi. I’m Kelsea Wiggins. I’m a 25 year old digital and Columbus native. I was born on the Southeast side of Columbus but have called Grandview home for a couple of years now. I attended a very small, private, Christian school in Groveport called Madison Christian and attended the University of Kentucky. My creative outlet (and for the past few years, the way I earn a living) is writing. I like to tell people that writing isn’t a hobby of mine, but an addiction. It's the only way I know how to process life.  

Morning

Fun fact about me, I need music playing to function. Whether it’s getting out of bed, showering, hunkering down on my work as a Social Media Manager for Charleys, or cleaning the house. I have to have music. I start my day dancing to whichever Spotify playlist I’m into that day while getting ready. Once I’m out the door I grab an XL dark roast with a shot of espresso from Tim Hortons and brave 315.

Afternoon

The envy of a lot of my friends, I spend my entire day on Social Media. My afternoon can be anything from meetings, to running to a restaurant to get content, to sending gifs to fans on Twitter. Every day is a new adventure. I am known to overuse delivery apps, however. You can probably hang your hat on a random Jimmy Johns, UberEats, Amazon Prime or Postmates delivery person dropping something off for me. #SorryNotSorry

Evening

When 6pm comes I am usually en route to happy hour with the girls or recent college grads that want to network, an event for The Women’s Fund of Central Ohio, Grandview to catch a The Wonder Jam workshop, or my cute little townhouse to plop on my bunny slippers and sing 90’s R&B to my wonderful boyfriend while he mans the grill.  

Read more stories from Columbus creatives.  

We'd love to feature you! Shoot us a note if you'd like to participate in our new series by contacting marketing@portfoliocreative.com

Employment Law: What You Don’t Know Can Hurt You

By Kristen Harris

Legal and legislative issues around human resources, hiring and employment are constantly changing. I recently attended the American Staffing Association’s Staffing Law Conference or, as I affectionately refer to it, the “How to Not Get Sued” conference. It’s important for us to stay on top of these issues to protect ourselves, our clients and our talent, and attending this conference is one of the ways we do that.

Knowledge is power, so we want to share the top issues that may be of concern to our clients. Please keep in mind that we are not attorneys, and are only providing this as an informational resource. If you have questions or concerns about any of these issues, please consult with your legal counsel. Top Five Employment Law Issues:

Background Checks – Disclosure

While it’s common for companies to use background checks as part of their hiring process, there are two current issues surrounding background checks. First, ensure that your background check disclosure and authorization documents are compliant with Fair Credit Reporting Act requirements. There is an uptick in litigation claiming that candidates were asked to sign disclosures with “extraneous” information, including the authorization, violating the requirement that the disclosure be a standalone document. Have an attorney review your forms, and re-review annually as what is acceptable may change based on litigation.

Background Checks – Adverse Action

The FCRA requires a two-step process employers must follow when taking adverse action based on a background check. There are now additional requirements that employers must follow, generally at the municipal level, around informing the person of the reason they are not qualified and how that reason is job-related. Requirements related to adverse action have recently been put in place in San Francisco, Seattle, Maryland counties, Chicago and New York. Check with your attorney on whether there are any state or municipal requirements in your location.

Ban the Box

Gaining traction over the past few years, there are now ‘Ban the Box’ laws in 25 states and several additional municipalities. Generally, these laws prohibit having a checkbox on an employment application asking if the applicant has ever been arrested or convicted of a crime. Employers are not prohibited from asking about a criminal background, but these laws are specific about when you can ask (and when you can’t). Every statute has specific rules and penalties; consult your attorney for specifics.

EEOC Enforcement Guidance

The Equal Employment Opportunity Commission released consolidated enforcement guidance regarding the use of arrest or conviction reports in employment decisions. The goal of this guidance is to avoid disparate impact on minorities, even when following consistent screening practices. The overall consideration is whether the reason a person has been denied employment is related to the job or is a business necessity. Items of consideration are the nature of the crime, the time elapsed, whether there was a conviction or just an arrest, and the nature of the job— whether there is a link between the criminal record and the essential functions of the job. Consult your attorney and guidance documents available from the EEOC.

Data Breaches

This speaker told a cautionary tale about data breaches...“You’ve either had a data breach, or are going to have one. Or have had one and don’t know it.” Yikes! The point being, in our technology-driven world, data breaches can and will happen. It’s big news when a company is hacked by an outsider, but a lot of breaches happen due to mistakes. Something as simple as sending certain information via email to the wrong recipient could be considered a breach and trigger notification requirements. Train your team about the risks and common scams, and put processes in place to help protect your data, such as restricting user access to only what is necessary for the job and frequent forced password changes. But also know your state’s requirements on notification in the event of a data breach, and have a plan in place. It’s like insurance...you hope you never need it, but if you do, you’ll sure be glad you have it.

The best way to protect yourself is to stay informed and proactive. Review policies, ask questions, and resolve concerns before they become an issue.

Snapshot we took at the 2017 American Staffing Association’s Staffing Law Conference.

Snapshot we took at the 2017 American Staffing Association’s Staffing Law Conference.

If you are a Portfolio Creative client and have questions about these topics, or anything else related to our dual responsibilities of hiring and employing talent, please contact us at HR@portfoliocreative.com.

If you are not a client and would like more information on how these topics may apply to your creative staffing or recruiting processes, contact us at contact@portfoliocreative.com

For more information related to hiring, staffing and employment, the American Staffing Association has valuable resources for both employers and employees. 

How Google Work Changed Our Small Business

By Shelli Welch

I happen to be a proud (unpaid/unsponsored) user of many of Google’s products. At Portfolio Creative we switched to Google for Work in 2012, which is comprised of Gmail (with your business domain name), Google Drive (Docs, Spreadsheets, Presentations, etc.), and others. We also use Google Chrome as our browser of choice as we are an all-Mac office and often Safari doesn’t always give us what we need.  Here are some ways the switch to Google has streamlined our office technologies and made us a tech-friendly place to work: 

Allows our team to work seamlessly offsite.

Employees are looking for flexible work more than ever. Our Google Suite allows our employees to work from home or from anywhere - via a computer, laptop or even a mobile phone. 

Cost effective solution.

At just $5/per person per month ($60 per year), Gmail and Google Drive is the least expensive option out there. Give your small business a legitimate email address with your company domain name (it’s time to get rid of your @gmail.com email). 

One consistent source/login for our business needs. 

Email, Drive, Adwords, etc.— all with one login and easy to swap between each “program”. Even swapping between different Google emails (work and personal) is a snap. 

Helpful customer service.

Okay, it isn’t the easiest to use as you need a code to call in with your problem to help identify your company, but when you have a Google problem, they provide solutions and I have never left a discussion with an unsolved problem. Honestly, I use their customer service very rarely, maybe twice a year. 

Downsides? Yes, there are downsides and I will not pollyanna my way through this article. Should Google’s servers go down, work is pretty much at a stand still. This doesn’t really happen, though. If it does, it is usually for a few brief moments. Also, if your data is important, you need to back it up. Google does not back it up for you unless you have a premium account. Sometimes Google randomly changes the layout or look of something, most recently hangouts, and users aren’t always happy with change.

A couple ways Portfolio Creative uses Google products: 

  1. Email - access your email from anywhere, log in on a computer, mobile phone or tablet.

  2. Chrome - once you create a login, you can access all your bookmarks, passwords from any computer you sign into. Chrome Extensions - SO.MANY.OPTIONS. I don’t know where to start with this. If you have a business related problem, there is probably a Chrome Extension to help. Some popular ones in our office: Docusign, Gotomeeting, Crystal Knows, Momentum, Virtru Email Encryption (email encryption for you Google email), and Grammarly.

  3. Google Drive - access your documents and collaborate with others in your company in real time. You can even have an offline version that will sync once you are back online (great if you have any intermittent internet problems)

  4. Hangouts - Have a quick question for a coworker, send them a chat! This is especially useful if you are on the phone with someone and need information.

  5. Analytics - all tied into our Google account, we can see all of our web analytics in one place. 

So here is how our business has changed since 2012— our employees can work from home and do not have to “email myself documents off the server” before they can do this. Collaboration— everyone can work in a doc or spreadsheet at the same time and we can easily see who changed what in a document. Our employees are no longer limited to chatting just in the office with the ability to send quick messages through Google Hangouts. You can make a phone call from your computer. We have a robust email system our employees enjoy using. We are up-to-date on technology don’t need to buy software or install product updates. Google has literally changed the way we do business— for the better!  

A Day in the Life: Q+A with Brittany Bergamo Whalen

To kick-off our new A Day in the Life series showing off creatives in and around Columbus, we have our very own Brittany Bergamo Whalen. Get to know Brittany's background and a snapshot of her daily routine by reading our Q+A with her below. 

Brittany is a Columbus native who grew up in German Village and now resides in Clintonville. She is currently the Talent & Project Specialist at Portfolio Creative during the day, and an artist the rest of the time. She has a background in fine arts from the Columbus College of Art & Design, but she has a true affection for project/event planning and managing traffic flow, which is where her current job comes into play.

In Brittany's spare time she is heavily involved with the Columbus Society of Communicating Arts as their Membership Manager, and Creative Babes as a member. She says that both organizations have been genuinely amazing to be apart of and have fostered some pretty awesome relationships.

Morning

I’m generally a morning person, although I’m definitely not a stranger to hitting the snooze button throughout the week. Once I’m up though, I’m up and ready to get things going. I always start my day by getting ready right away and then making some breakfast because I seem to always wake up craving food. As of late, I’ve been obsessed with making smoothie bowls. They’re so refreshing and light, which makes for a good start for me. After that I make myself some coffee, but I won’t drink it until I get to work. Going through emails doesn’t seem as daunting with a cup of coffee in hand. From there I like to make a to-do list for the day and then also check in on some of my favorite sites/blogs to get my mind set. I love staying updated with articles from ARTnews / Artforum and reading up on general life concepts on The Everygirl and Wit & Delight.

Afternoon

My afternoons seem to always be up in the air in regards to what I might be working on, but I always make time for lunch and a break. The break portion usually consists of watching movie trailers and random interviews with artists or actors. I don’t know why I enjoy doing this so much, but it allows for a nice pause from everything else that I’ve been focusing on. I guess I just really enjoy listening to other creatives talk about themselves and their process. I always think it’s interesting to learn what inspires others to work and create in the way they do.

Evening

I absolutely love my evenings because they’re usually open to be filled with whatever I want to do. Sometimes I fill the time by going to events, other times it’s date nights with my husband for dinner (we love Lineage and North Star) or movies at the Gateway Film Center where we have memberships, but my favorite evenings are spent at home. I love being able to relax on the couch one minute, and then go upstairs to work in my studio the next. I try to be in my studio at least once a night even if I end up completing nothing, I just like to be surrounded by my work. This way I’m constantly considering what I want to do next, what pieces need more attention, what ideas need to be sketched out, and so on. This alone time is everything to me - to just be there with my work, listening to music (current obsessions: Francis and the Lights and Lorde, my forever go to: Bon Iver), thinking and creating. 

We'd love to feature you! Shoot us a note if you'd like to participate in our new series by contacting marketing@portfoliocreative.com

 

One Interview Question That Cuts Through the BS to Reveal Someone's True Character

By Catherine Lang-Cline

We all try to be so clever when asking interview questions. We might be intentionally trying to trip up a candidate or we might be really wanting to dig deep and see if this person is going to be a fit for our company.  

Inc. Magazine recently said that THE QUESTION to ask in an interview is: Can you give me the names of four people whose careers you have fundamentally improved?  

The idea behind this question is that if the person being interviewed starts listing names of people with more influence than they do, they are “takers.” “Givers” on the other hand will list people that are equal to them or below them, because they like to build up other people.

This is definitely a great question and you can learn a lot about someone if this is asked. You want people on your team that can work well with others. People that will “raise all ships” and be an overall cheerleader of the company and the people that have chosen to work there.

You want a person that is not self-serving, is confident, and is comfortable enough to help others elevate their game. So perhaps this is the one question that cuts through the BS. Perhaps this tells you everything you need to know. But just in case that doesn’t give you exactly all of the answers, I will include some of the questions that I like, that serve a similar purpose.

Did you work while you went to college or in high school?

You can determine if a person is a self-starter, a get-it-done person, or needs to stay focused on one thing at a time. It can also illustrate if they are grateful in any way for any help that they received while going to school. It is difficult to give employees a lot of perks when they are not going to appreciate a single one of them. 

What is your dream job and why?

This question is similar to “what gets you up in the morning?” It digs a bit deeper and allows you to get a peek at what they love to do. Is it to help people, to strategize, to simply make money? This kind of question tells you if what you are offering is going to keep them interested for a long period of time. People want purpose and they will give 100% of themselves if they know they have a purpose with your company.

Can you share some examples of what you’ve done to grow and develop in your current job?

Not only will you find out if this person likes to challenge themselves and grow, making them more of an asset to you, you also have a problem-solver. They will give of their own time to improve their skill set which makes this person more of an asset.

Point being, in every answer, you want the “giver.” You want someone that wants more then taking a paycheck from you, and perhaps an hour or two at the company ping-pong table. Get your one question that is going to cut through the BS asked up front and get yourself a whole team of givers.

Interested in reading the article that inspired this one? Check it out here.

 

Networking: Don’t Shake Hands, Build a Network

By Kristen Harris

Do you cringe when you hear the word “networking”? Get invited to a “networking event” and suddenly have an unavoidable conflict? Often say “I hate networking”?

If all you can think of when you hear that word is a room full of fast-talking people handing out business cards and shaking hands, I challenge you to think differently about what networking really is.

Consider these definitions of network, as a noun:

  1. a group or a system of interconnected people or things

  2. an association of individuals having a common interest, formed to provide mutual assistance, helpful information, or the like

  3. any netlike combination of filaments, lines, veins, passages, or the like (e.g. a network or arteries; a network of sewers under the city)

Think about that visual of a net. An interwoven web, where people are connected to you and each other, building a fabric that is fluid but strong. Nets may have many strands or a few, and are made from relatively thin thread; the strength comes from how they are woven and knotted together.

Or, this definition, as a verb:

  1. to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position

Cultivate, that’s an interesting word. A network might be like a beautiful flower garden filled with people you like and care about. You choose what gets planted, and spend time tending to it, adding water and fertilizer to help it grow.

None of these definitions talk about giving a 30-second elevator pitch over and over, handing out business cards to anyone who will take one, or trying to shake hands with 100 people in an hour. That’s what gives “networking” a bad name, and makes people cringe. Don’t do that.

The activity and purpose of networking is truly to build a network.

Whether personal or professional, you’re creating a strong, vibrant, useful network of people of who know you, care about you, and are willing to help. And that you know, care about, and are willing to help as well.

How do you do that? Try just making friends. Go to places or events where people you might want to meet are likely to be. Be friendly, talk to someone, ask questions, learn about them, and tell them about yourself. Be a nice person, and ask for their card so you can connect later. After the event, decide who should be added to your network and invite them in through LinkedIn, email, or an invitation to get coffee. Purposefully spend time with people you like and find interesting, they’re likely to feel the same way about you.

Weave your net, or plant and tend your garden. Focus on quantity over quality, and person-by-person you’ll create a network that truly supports you.

For tips on networking for introverts, check out one of my previous blog posts.

Creative Events Round-Up: June

We don't like to play favorites, but June is making a strong case for first place in our hearts, featuring some of Columbus' most-loved events all month long. Between the Columbus Arts Fest (yes!!), Stonewall Columbus Pride weekend and Comfest, basically our weekends are booked from now until the ground freezes again. Here's what we are especially looking forward to this month (and would be so sad to know you missed out on the fun):

Wild Goose Creative Gallery Opening: 50 Pieces of Black Gold

June 3 at Wild Goose Creative

Creative Control Fest has partnered with Wild Goose Creative to bring you "the goldest exhibition to hit Columbus in a long while." Opening this Saturday, this exhibition will be on display for the month of June and will feature 50 pieces total from kickass artists, Eric Jefferson and David Butler. Before heading to June's Short North Gallery Hop, don't miss the opening reception of 50 Pieces of Black Gold from 7-10 pm, only at Wild Goose Creative. 

Columbus Arts Festival

June 9-11 on the Scioto Mile, Downtown Columbus

Who else waits all year for this?!? The Columbus Arts Festival is one of our favorite traditions and we can't wait to spend our weekend on the riverfront, experiencing amazing art from talent across the world, incredible local eats, our favorite Columbus musicians, and some much-needed time to catch up with friends. A little fun fact for ya: the Columbus Arts Fest first began in 1962 on the Statehouse lawn. Today, our city  has one of the nation's most highly-acclaimed arts festivals (which definitely has us swelling with Columbus pride). Check out the festival map, what to expect and more by visiting columbusartsfestival.org.   

CSCA Presents: Ray Oram

June 15 at Knowlton Hall, The Ohio State University

CSCA has done it once again, this time bringing Ray Oram, VP of Communications and Brand Experience for IBM North America to town for a talk on design thinking and brand engagement. Ray is a connoisseur of the arts, theater, and cinema—and one of the leading practitioners of the creative process within corporate America who has been with IBM for more than 30 years. You don't want to miss this— trust us. Learn more at cscarts.org

Stonewall Columbus Pride Festival

June 16-18 at Bicentennial and Genoa Park 

After celebrating many fun-filled years in the Short North Arts District, Stonewall Columbus Pride Festival will be moving downtown along the riverfront this year. The second largest Pride celebration in the Midwest, organizers are expecting more than 500,000 people to join in the festivities this year. “The Stonewall Columbus Pride Festival and Parade is a testament to the diversity and inclusiveness of this great city,” Stonewall's Executive Director, Karla Rothan, said in a recent press release announcing the move to Bicentennial and Genoa Park. We couldn't agree more!

Comfest

June 23-25 in Goodale Park

A weekend-long celebration of all things local? We wouldn't miss it for the world! Starting Friday, June 23, Goodale Park will be packed with your favorite community organizations, artists, performers, homegrown restaurants, breweries and more. Get ready to dust off your mug and celebrate all things local. And remember to "Live everyday the Comfest way." 

That's not all Columbus has to offer this month— click to check out our full calendar of events.

Scholar to Graduate: My 10KSB Experience

By Kristen Harris

Apparently people in Boston like to hide valuables under a mattress. Earlier this year I found a treasure in Boston too, although it wasn’t $20M in cash (and thankfully doesn’t require federal investigation).

IMG_9951.JPG

For the past twelve weeks I was a scholar in National Cohort 7 of the Goldman Sachs 10,000 Small Businesses program (10KSB). Funded by Goldman Sachs, with curriculum developed by Babson College, 10KSB is a program with the goal of helping 10,000 small business owners grow their business. I participated in the blended learning program, a combination of online classes and face-to-face sessions at Babson College, outside of Boston.

The 10KSB curriculum focuses on assessing where your business is today, identifying opportunities for growth, and putting together a solid plan for pursuing those growth opportunities. Throughout this program I spent a lot of time thinking about and working on (not in) our business.

It was one of the most challenging and rewarding things I’ve done. I’m not sure I’ve worked as hard on anything, or maybe ever, in my professional life. And it was totally worth the effort. I learned so much about our business, and even more about myself. Looking under the mattress and in all of the dusty corners, while I didn’t find $20M, what I did find was amazing.

A few takeaways from my experience with the 10KSB program:

You can always learn more.

I applied for the program because a trusted friend recommended it, and the curriculum sounded interesting. Like many situations, I wasn’t entirely sure what I was committing myself to, but figured I can always learn something new. And did I ever! Never stop learning, there is always something new to discover.

Don’t underestimate.

I discovered value in myself and our business that I never realized. Re-discovered beliefs and ideals that I’d lost sight of. And saw the needs of our clients, talent and internal team from new perspectives. I also noticed when my fellow scholars played down their expertise, value, or the larger contribution they make to their communities and the world. Don’t underestimate the value you bring or the impact you make.

Peer learning is powerful.

Our lead faculty was wonderful, the section instructors were great, and the curriculum was excellent. But the real power was in how much we all learned from each other. We came from different locations and all walks of life, but all shared similar challenges. Every single scholar in the program was fantastic and impressive in their own right. In just twelve short weeks I learned so much from these people, and plan to continue learning from them in the months and years to come.

Passion trumps strategy.

I love the quote “culture eats strategy for breakfast”. Each scholar’s business was completely different, but everyone in the program was truly passionate about what they do and who they work with. At the end of the day they’ll be successful because they truly care. Passion wins.

You have time.

Think you don’t have time to commit to something like this (or whatever would be the equivalent in your career)? When it’s important, you find the time. Say no to unimportant things for now...or maybe forever. What are you doing that matters more than growing your business, advancing your career, or pursuing your dreams? Take the time, or make the time.

Have bigger dreams.

Speaking of dreams…each scholar had to select one growth opportunity to focus on for this program. They were all smart ideas, good opportunities, and I imagine most people will go home and pursue what they presented. But, when I chatted with people at lunch, after dinner or on the bus, nearly every person said “that’s the idea I presented, and I’m totally going to do it, but what I really want to do is…” We all have bigger dreams below the surface. Perhaps their current business needs to grow to support the dream, or the new concept isn’t even clear enough to pursue (yet). But it struck me how important it is to pursue ideas and keep dreaming big.

I feel privileged to be able to participate in this program, and to connect with such an amazing group of people. It’s amazing what can be learned, discovered, and created by focusing your time and energy. I plan to keep it up, and challenge you to do the same. Who knows what treasure you’ll find under the mattress?

Find out more about the 10KSB program or apply for a future cohort.

Are Job Interviews A Waste of Time?

By Catherine Lang-Cline

If you are meeting with too many people or you are hiring people only to find out that they are not the right fit, your time is better spent doing something else.

So are job interviews a waste of time?* Sometimes...

We have a few proven tips to help ensure that your next experience interviewing yields the right results.  

Don’t oversell the job.

As a business owner I have been guilty of this. It’s easy to be overly enthusiastic that someone is interested in working for you that you spend the entire interview selling the job to the candidate. You cannot hide your enthusiasm! The candidate gets caught up as well and no real questions are asked. You are just so happy someone wants to work for you. Let them talk. And talk and talk. You will get more information out of a candidate if you ask a question and just wait for the true answer to be revealed.

Don't stick too closely to their resume.

Another common mistake is only going over what is on the candidate's resume. Anyone can read it, so going over it all again is just more time wasted. Basing the conversation on what is only on the resume simply completes a checklist. Nothing else. Use it as a guide or better yet, come up with some questions based on the resume. “I see that you have experience in project management, describe to me a typical project or how you like to work.” “You were at Company X for 10 years, how did you keep challenging yourself.” “You were at Company Y for only a year. How did it not meet your expectations?”

Do ask questions that uncover cultural fit.

It's easy to stick to the typical, tried-and-true, questions that may or may not have any relevance to what it is that you need. Really think about the answer that you are looking for when asking those questions. Also, beware of getting too personal so as not to violate any employment laws. People tend to just look at work history vs. potential and cultural fit. Skills can be taught. Personality and culture cannot.

What you can do to make the most of your time is to have the best candidates do assessments regarding their behavior and fit with the company. A few examples of those a DiSC assessments, Berkman, or keep it simple with StrengthFinders. The results you be that you learn a little more about how they will function within your team. You see how they really are and how they might be a fit. The candidate may also learn something about themselves.

Do spend time on their values and how they will align with your company. 

Finally, set up some questions around the values of your company. You want to know how they would solve a problem? Give them a scenario they would experience in their role. Ask how they feel about timeliness. Are they a morning person? How do they keep themselves accountable? Go deeper and ask specifically what their values are, or their work ethic. Are they saying anything close to what you believe in? Why do they want to work for you? Money? Or do they match your purpose? People want more then a job, they want a purpose, they want a reason to stay. Make sure that is a match. Otherwise, you will not be able to keep them with you and with the costs involved in hiring and firing, it is not a good investment.

Interviews do not have to be a waste of time if you are very selective with who you meet. They can actually be time well spent if that time is used to really get to know your next employee.

*This is a rebuttal piece to a recent Bloomberg article titled Job Interviews Are Useless.