The Best Results Come With a Referral

By Catherine Lang-Cline 

Staffing Success recently published an article about how creative people are in high demand. We could not agree more. With every company needing a person with a skill set that addresses the many changes that are going on in technology and how we sell things, the need for web and mobile development, web production, user interface, and interaction design, and creative development has reached new heights.

About half of the companies out there can get a referral from someone else for people with these skills. What about the other half? That is where we hope that companies like ours can help. One of the reasons we started this company is that we thought we knew everyone in town that did creative, but over the last decade, we have met thousands more really, really good creative people. 

How does that help you? Definitely ask around for a referral. If that comes up empty, reach out to a well-respected company that either specializes in the project you want to accomplish or reach out to a service company/recruiting company that can find you the perfect person. What a well-respected company that specializes in what you are looking for can do is really understand your need and be connected with the exact person that will fit your project and your culture. Their reputation should be based on who they can find. Think of it as a group of people that can offer you even more referrals on who the best people in town are. Far better than an online job posting that connects you to people you don’t know.

What are the hardest roles to find?

  • Web and mobile development
  • Creative development
  • User interface and interaction design
  • Information architecture
  • User experience
  • Web production
  • Visual design
  • Marketing strategy
  • Animation
  • User research

Any of those sound familiar?

Again, find a partner that would love to talk to you about the changes in technology and people that can help you get things done. Find people that have done work like this, understand work like this, and understand what a person needs to know to get the work done. This is your company, this is your money, and you want to get the right person for the job the first time.
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Think we can help you or your organization? Contact us at www.portfoliocreative.com Also check out the Portfolio Creative blog and sign up to receive expert hiring tips from our pros.
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Catherine Lang-Cline is President and co-founder of Portfolio Creative, an Inc. fastest-growing company for six years. Portfolio Creative helps companies connect with creative talent in all areas of marketing, design, advertising, and digital roles for corporations, retailers, and large creative agencies. More information is available at portfoliocreative.com
This article may be reprinted when the copyright and author bio are included. ©2018 Catherine Lang-Cline, Portfolio Creative, LLC.