By Kristen Harris
“Culture eats strategy for breakfast” (or lunch).
This relatively common quote is often attributed to management guru, Peter Drucker, although it’s not really clear who actually said it. Really, it doesn’t matter who said it first, now people say it all the time.
But what does it really mean?
What IS culture?
And why is it so important?
While there are plenty, here is my definition of workplace culture: the set of norms your company and employees live by, otherwise known as “what happens when no one is looking”.
Culture is the standard of how things are done, how people treat customers and each other, the flow and pace of work. It’s all of the tiny (maybe seemingly insignificant) details that all add up to “this is how we do it here”. Culture is not what you do, it’s how you do it.
Every company and workplace has a culture, whether it’s been created intentionally or just happened over time. Cultures can be good, feel good, do good. Or they can be bad, feel bad, turn out bad. And, of course, there’s a lot of grey area in-between.
In most cases, “good” or “bad” may be a judgment call of whether it feels right to you. If you like a laid-back vibe then a hard-charging, competitive culture won’t feel good. And, vice versa. Each culture may be right for that business, but rest assured that they are all different. Culture is a big part of what differentiates one business from another in the same industry.
Think about your favorite coffee shop. Is it a single location, down a side street, where only locals go? Or is it ultra-hip, in a trendy area, a place to network and be seen? Or is it a ubiquitous chain, found on every corner, consistent and easy to find? Each of these shops has its own culture–from the decor and how you’re greeted to what is offered, how it’s made and delivered to you. The way you feel receiving that coffee shop’s product and service is a reflection of their culture. And you probably feel more at home in one over the other.
Culture reflects company values–what’s important to the people working there–and influences every part of your interaction. Which makes us feel more at home in one place over another.
At Portfolio Creative our culture has always been very important. Catherine and I set out to create the type of company where we’d want to work; we figured if it’s the kind of place we want to be, then our clients, talent and team members would too.
Here’s a taste of our culture:
- Fun – If we’re not having fun then we’re not doing it right! There’s a lot of laughter throughout the workday, even in meetings (yes, we’ve proven even meetings can be fun).
- Friendly – We smile, say “Hi”, ask how you’re doing and actually listen to your answer. We act nice because we are nice.
- Caring – We genuinely like each other, our clients, our talent, and all the other people we get to work with. When you really care, it shows.
- Helpful – It’s our job to help people; we’re problem-solvers for our clients, talent and each other. If we can’t solve the problem, we try to share ideas or provide resources; no one walks away empty-handed.
Culture isn’t about what you do–it’s how you do it and who you are. How everyone in the company behaves every day, even when no one’s looking. Especially when no one’s looking.
Our Portfolio Creative culture reflects the values we live by every day. Want to see how it feels to work with people who are fun, friendly and caring? Reach out to let us know how we can help; you won’t leave empty-handed.