Why Clients (and Everyone) Deserves More Than a Text

By Catherine Lang-Cline

You know how when you read, hear, or see something that it can sometimes feel like that you have been hit like a thunderbolt? That occurred to me recently when I read that Nicole Kidman told Parade magazine that she has never sent her husband a text. "We talk all the time and we FaceTime but we just don't text because I feel like texting can be misrepresentative at times."

We all know that to be true but I am willing to take that thought one step further by saying that too much texting or email will simply erode any relationship. Speaking in terms of personal relationships first, my husband and I are very busy, there is a lot of travel, too. Therefore for speed, we text a lot. Typical, right? Just a long string of notes like:
“What’s for dinner?”
“I found my keys.”
“I love you xoxo”

Informative and sometimes sweet but after a while, it is just words, just information without feeling. The feeling comes in the face-to-face. The expression your husband makes when he sees you enter the room, the actual laugh vs the “LOL”, and sometimes it is no words and it is just holding hands. Awesome. The idea of that kind of communication makes me want to not use texting as a form of communication with my husband anymore.

Now let’s move this all to a professional arena. Clients are busy, we are busy and a client relationship can turn into a long string of quick notes, updates, and questions. Sometimes the client won’t get back to you in over a week. Ask yourself if your client relationship has dwindled to a bunch of unfeeling data. Your clients need to know you and we need to know them. We need to shake hands, let them see our faces when we are so excited to be working with them, and get to know them as people with feelings and challenges. What if you chose to cut your electronic communication with clients in half? What if you called, left voice messages, went out for lunch or coffee? Clients may still email return responses and not accept your lunch invitation but the seed about elevating this relationship has been planted. Sometimes you have to wait for it.

It might take a sliver more time to do this, you may not want to talk because you prefer the safety of a nicely constructed email, but if the result is a better relationship with your client..so worth it! Ultimately, we will all like each other. And who doesn't like working with people that we like? Let’s try it again this time with feeling.

Want to be treated like a person? You might want to contact us at portfoliocreative.com. Open, honest, helpful people work here.