If you're like me, you're hooked on AMC's Mad Men (how long until season 3?). A new book, Ad Women: How They Impact What We Need, Want and Buy by Juliann Sivulka, tells the story of the real Peggy Olson's of the advertising world. This review points out that the earlier years get more attention and are more interesting as far as the book's coverage, and it fizzles out around the 70s. Perhaps because women in the industry were not as unusual or trailblazers anymore. Regardless it sounds pretty interesting, with a unique view of how women worked in the industry as well as were depicted as consumers.