A Day in the Life: Q + A with Zach Gerber

In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Zach Gerber, an incredibly creative, energetic and active Marketing Director who has no plans of slowing down! 

Hi, I’m Zach Gerber--avid skateboarder turned marketing strategist. I learned early on the importance of falling down and getting back up in both my professional and personal life.

Born and raised in Columbus, Ohio, I’ve been in some sort of creative endeavor since graduating from The Ohio State University. I began my career in healthcare advertising, starting as an intern and working my way up. Eventually that led into overseeing social media, partnering with some awesome local and national clients. I’ve sort of run the gamut of agency functions and I love the fast-paced nature of all the work I’ve been able to be a part of.

Currently, I am the Director of Marketing at Mindstream Interactive, a Columbus-based customer experience agency. At Mindstream, I bring together business and marketing strategy in order to pair the agency with clients who want to build meaningful experiences worth talking about.

5-year plan: Make Mindstream an even bigger part of the Columbus vernacular, start my own skateboarding-focused non-profit, and not acquire any more cats.

Morning

As a resident of the Battleship Building next to the North Market, I’m fortunate enough to take a quick walk to work in the Arena District. That walk is contingent on both a sock and shoe addiction that can sometimes take some extra decisiveness in the morning to get it just right. Headphones are a must for this brief, yet energizing walk. And they are either blaring The National, Kendrick Lamar, or something in between that isn’t country.

Afternoon

In my role, I am integrated into every single team at Mindstream. Some days you can find me collaborating with our strategy teams and others I’m working on big picture agency vision projects. A great afternoon is chasing a big opportunity or celebrating a new client partnership. Weekend afternoons are spent at the movies or exploring new restaurants with my girlfriend.

Evening

Evenings are never the same. I might be skateboarding, preparing for the rest of the week, plotting ideas on my closet’s whiteboard wall, reading the latest Seth Godin book, or learning about scotch at my monthly scotch club. I enjoy being on the move, with zero plans of slowing down anytime soon.

Your Career: Five Common Job Search Mistakes

By Kristen Harris

Looking for work might seem like a fairly straightforward process but, in fact, it’s quite complex.

There are several steps, a series of interactions, and multiple people involved in your search. Each stage of the process is filled with nuance and details. One false move can take you out of the running, and you may not even know it. The job search process is challenging and stressful enough without putting barriers in your own way.

Check yourself...are you making any of these five common job search mistakes? Be honest, or ask someone you trust for feedback. Sometimes we’re so close to a problem that it’s hard to have perspective. Once you’re aware of an issue, it’s much easier to correct and avoid that mistake in the future.

  1. A Mismatch between your skills and the role. It’s important to really know yourself. What are your strengths? Skills? Experience level? Interests? What stage are you at in your career? What you do you want from your next role? Once you’re clear on these things for yourself, then compare your answers to every role in which you’re interested. Do your strengths and skills align with what the company needs? Are you at the right career stage for the role? Does it align with what you want, personally and professionally? Do you like the company? Are you interested in what they do? No job is perfect, but if there is a significant mismatch in several areas, move on to the next opportunity. This is not “the one”.

  2. Cookie-cutter communications. We live in a customized world; don’t send the same message to every contact or in response to every job opportunity. Customize your resume to highlight the exact skills and experiences the company is looking for. Highlight how you’re a great fit for that specific role and company in your cover letter or introductory email. Technology means every communication can be specialized to the recipient, yet people rarely receive truly personalized messages. Make the person on the other end feel as though you’re speaking directly to them and their needs.

  3. Typos in your resume. Typos and bad grammar reflect poorly on you and your work. Resume reviewers will immediately make judgements, and often it’s a shortcut to the trash bin. Not everyone is a great writer or speller, I get it. But, even if you are, find someone to proofread everything for you...your brain often fills in the gaps, it’s easier for someone else to find your mistakes.

  4. Not being prepared for the interview. As an interviewer, there are few things more painful than trying to connect with someone who is clearly not prepared for your conversation. Research the company before your interview (actually, before you apply...otherwise, how do you know you want to work there?). You’ll know what to wear (if you’re still not sure, ask the person scheduling the interview), and you can ask about something they’re working on or a project that was recently announced. Have questions prepared; this is a two-way conversation, and you need to know if it’s a good fit for you too. Be interested and engaged, do your part to make it a good conversation.

  5. Not using your network. Go beyond searching job boards, it’s important to utilize your network. Start with people you already know, personally and professionally, in your community or school, through alumni associations or industry groups. Connect with people online through platforms like LinkedIn. Attend events where people in your industry would be, catch up with people you know and ask them to introduce you to someone new. Then follow the cardinal rule of giving before asking. Even though you want someone’s help, first ask what you can do to help them. By giving first, you’ll establish trust and truly build a relationship; people are much more likely to help or recommend people they know and trust.

Whether looking for your first job, next job, or dream job, eliminating these five mistakes will help you get out of the way of your own success.

 

Creative Events Round-Up: July

In between fireworks shows and summer concerts, your favorite creative organizations are playing host to some pretty cool events throughout July. Here's our latest creative events round-up:

AMA Summer Networking Bash

Thursday, July 20 at Grandview Cafe

AMA Columbus is teaming up with our local Legal Marketing Association chapter to bring you a night of networking, giveaways and general good times at the newly renovated Grandview Cafe. A ticket will get you two drinks and appetizers— what's not to like about all of that?? Learn more at amacolumbus.org

CSCA Presents: Meg Lewis

Thursday, July 20 at Gateway film center

The next CSCA speaker event will feature designer and founder of Ghostly Ferns, Meg Lewis. Within 5 seconds of looking at her website, we fell in love with Meg's energy and outlook on life. We can only imagine how fun her presentation is going to be! Learn more about CSCA and their upcoming event at cscarts.org

AAF AdFun at Makeway

Thursday, July 27 at Makeway 

If you are in the advertising industry here locally or are looking to break in, AAF Columbus AdFuns need to be your summer networking priority. You'll get to experience an inside look at some of the awesome agencies throughout the city and meet the brightest in the industry (for free!!). July's AdFun will be held at Makeway, a newer agency to the Columbus, with offices in Rochester, NY. The Makeway team has a beautiful rooftop patio that overlooks Downtown— just another reason why you should add this one to your calendar now. So... we'll see you there?

Making Midwest Fest

To cap off the month, the first-ever two day festival for creatives in Columbus, Making Midwest Fest, will make it's debut for a weekend centered around creative collisions. There will be more than 40 presenters, talking on topics ranging from poetry to higher education and the headliner, renown designer Aaron Draplin, will close it out Sunday evening. Tickets are going fast and we know this is a weekend you'd regret missing. Learn more at makingmidwest.com.  

That's not all Columbus has to offer this month— click to check out our full calendar of events.

A Day in the Life: Q+A with Ansley Phillips

In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Ansley Phillips, a killer creative director and Tennessee native, making moves and shaking things up in the 614.

My name is Ansley Phillips, phonetically pronounced “annzlee”, and no it’s not a family name. My college roommate always told people Ansley’s a normal name in the south, where I grew up, but that’s not really true. I moved to Ohio in 2006 for CCAD’s Advertising & Graphic Design program, then moved to Fort Lauderdale after graduation. But somehow I keep finding my way back to Columbus. Currently, I’m a proud resident of Weinland Park. RIP Natalia’s Carryout.

I am an Associate Creative Director at WD Partners, a Dublin-based agency focused on retail design and marketing. I’m a strategic thinker and a “big ideas” person, meaning that I’m very structured in my mind but my desk and home screen are a mess.

Ansley's highly organized iPhone home screen.

Ansley's highly organized iPhone home screen.

Morning

My morning routine usually consists of hitting snooze, followed by a coffee quest. Sometimes Starbucks, sometimes french press. My favorite brew lately is a smooth morning blend aged in Chattanooga Whiskey barrels for an extra sweet and smoky flavor. I highly recommend it, and while the coffee obviously has no alcohol content, I’ll warn you that your morning coffee will smell like whiskey and your coworkers will give you funny looks.

Afternoon

A “typical” afternoon doesn’t really exist in my world. At WD Partners, we design experiences for brands and retailers. On any day, I could be designing an experiential marketing concept for Intel, co-leading a client work session with Aramark, or reimagining a category within Target. Check out my site to see some things I’ve been doing lately.

Chimichurri aka Argentina's "ranch dressing".

Chimichurri aka Argentina's "ranch dressing".

Evening

As indicated by my morning routine, I’m an evening person. I’m a total nerd for networking, so you can frequently find me at an AAF event or happy houring with someone talented and inspiring. I love spending time with my girlfriend (now fiancé) and our two fluffy dogs. I also love to cook and try new recipes. Okay, I never ever follow the recipe, but I do love making new things. I recently made chimichurri for the first time, which is basically Argentina’s equivalent of ranch dressing. It tasted almost as good as the real stuff in Miami. I’m admittedly also a pretty passionate tv show watcher, and if anyone understands Hulu’s new interface for the Apple TV app, please reach out.  

 

Your Resumé: Is It Time for a Digital Upgrade?

First of all, let’s put to rest the rumor that resumés are dead. Passé. Outdated. Sorry, but they’re not. While the demise of the resumé has been predicted for years, currently they are still a standard requirement for most companies. Yes, you can direct people to your website or LinkedIn profile, and they may check you out on Twitter, Facebook, Instagram, and lots of other places online, but all of that is secondary information. The reality is that, once you get into the hiring process, most companies will expect you to produce a resumé.**

So, since you still need a resumé, let’s make it a great one! It’s important to have a modern and digitally-compatible resumé, especially in the creative industry. Take advantage of the opportunities technology provides to showcase your work, your skills and your experience.

Leverage free software and tools.

There are plenty of online tools to help you compile and format a great-looking resumé. Templates are available in any document program, design software programs, on portfolio websites, and even places like Etsy. There are sites to create your own infographics, or you can build a separate resumé page on your personal website. There’s no shortage of choices, just find something you’re comfortable with that can create what you need.

Keep it simple.

Take advantage of digital abilities of the software you’re using, but avoid the temptation to overdesign your resumé. This document has one job... to provide information about your work history, education, experience, skills, background, and qualifications. Don’t let clever design get in the way of clear communication. You can use a nice color palette, tasteful fonts, and a few design elements, but let your portfolio showcase your creativity.

Communicate clearly.

Keep it simple applies to written content as well. Even if you’re a writer by trade, save the clever words for your portfolio. It’s okay to have a little style, but never at the expense of communicating clearly and concisely what you do, what you’ve done, and what you can do for the company or client. Skip the industry jargon, abbreviations and txtspk; the reader may not be as familiar with these terms, and an ATS may not translate the words.

Make it compatible with an ATS.

See what I did there? An ATS is an Applicant Tracking System, and nearly every company that hires people uses a tracking system, human resources software, or some type of database to organize their information. Your resumé MUST have text that can be read by these systems. Confirm that any software or template you are using keeps the text “live” and does not convert it to an image. Don’t build your resumé in Photoshop, don’t convert the text to a graphic or image, and don’t reverse light text out of a dark background.

Include links.

An embedded link in your resumé brings attention to something you want to highlight, and let’s the reader easily get more information. Use them strategically and judiciously. Link to a few key items, like your portfolio, a website you designed, or an article you wrote. However, don’t rely on links. Readers may not click them, or they might print out the resumé to give to someone else, so be sure all of the important content is included in the document. Consider links interesting bonus material for the reader.

Emphasize skills and results.

Your resumé should communicate both what you’ve done, and what you can do. Highlight your skills, results and achievements, either in text or graphics. A chart or infographic can be useful here, just keep it simple and clear.

Make it mobile.

Whether you use an online software, template, design programs, or create a web page, test your resumé on mobile devices. Send it to yourself and a couple of friends to test how it looks on various devices.

Have a printable version.

I know, it may seem completely old-fashioned, but you need to have a standard printable version of your resumé. It might be the online version saved as a PDF, or a completely separate document. There are circumstances where you’ll need to email a document or bring a printed copy to an interview, so be sure that paper version looks just as fantastic as the digital one.

Have it proofread.

Don’t rely on spellcheck, have an actual human proofread your resumé for you. Spellcheck is great, but it doesn’t realize when you’ve used the wrong word, as long as it IS a word. The most common example of this we see is people listing their title as “Manger” instead of Manager. Both real words, two totally different meanings.

Keep it current.

Always have a current resumé readily available. Even if you haven’t changed jobs, at least once a year check all the links, update your skills and experience, and make sure the design is fresh and current. You never know when an opportunity will come your way

**I realize that someone will comment and prove me wrong with a story about how they got their job with a YouTube video or their Instagram account. That’s awesome, and rare. Like a unicorn. Don’t rely on being a unicorn.

Finding Your Passion: Checklist for Remapping Your Career

By Catherine Lang-Cline

When we are children, we have these grand ideas of what we want to be when we grow up. The most common career choices are often firefighter, veterinarian, maybe astronaut. If it is not one of these, it is something else that has been exhibited in some way to us when we are children. Most of us went on to do something else, as we were exposed to many other options as we got older. Where we are now might be a path of where we were expected to go or was a path paved out of necessity. Basically, we took the job because we needed the job.

There comes a time when we have gone through enough places of employment to realize that we are on a path we wish to continue on or we’re on the wrong one. Actually, the thought of going one more step on this path of your career sounds completely exhausting. It may be time to look at your life’s map again and try and figure out your next move. It’s time to find or reignite your passion.

“Finding your passion” may not sound all that practical— the common consensus is often that there is no way to make a living from whatever your passion may be. The thing is, you don’t have to give up everything to find your passion, but you do need to take a little time to think about what it is that makes you truly happy. If you are like me, you get so focused on the current path that you forget to think about what it was that got you excited in the first place. Here's my go-to checklist on how to remap your career.

Seclude yourself and reflect.

Find some quiet time to be alone and write down everything that you really like to do, things that you find rewarding, things that you feel good doing. Do you enjoy organizing, managing, painting, collecting and think about what it is that you get out of it? How do you feel? Why do you like it?

Analyze your unique skillset.

Now write down what skills you have learned up until now, all of them. Have you ever managed a project, trained an employee, built a website, think about everything.

Connect the dots.

For example, you love math, you are an accountant, and you also love animals. Start looking in places that might need an accountant that is affiliated with animals. Think vet, think about a corporation that provides medical benefits to animals, think about the Westminster Dog Show. Another example, you love to decorate but you are currently managing a team of mechanics, think if your skills can be translated; project management, team building, scheduling, training. Can you be presented as a strong candidate managing designers or be a fit to some role in a design firm?

Channel your entrepreneurial spirit.

Think about the idea of you taking everything you have learned and starting your own business. Maybe you have gathered enough skills and have enough passion that you can start something on your own. I was a designer, I created a company to find work for designers.

The deal is this, life is short and you should spend most of your time doing something that you love or at least like. Every skill you have collected at every job you have worked in can be applied to a role that can redirect your career path. Your skills are valuable and you don’t have to just be promoted to the next rung. You can actually step over to another ladder.

Are Resumés Becoming Less Important?

By Catherine Lang-Cline

Since I am in the business of connecting creative people to creative work, my opinion on resumés is asked quite often. They’re always asking for ways to improve it so it gets noticed. As long as people have created resumés, there have been ways to make it stand out more. But with that I say to put the resumé aside for a moment, and take a different approach in getting your next job because it is no longer the only doorway into a company.

Networking

As a manager, who is better to hire than someone you are already familiar with or comes recommended by someone you trust? Working your network and staying in touch with contacts is one of the best ways to get noticed.

Want a job at a particular company? Get to know the people that work there. Start by contacting the people that you know that might know someone; friends, family, mentors. See if they will do an introduction or testimonial. Simply try calling the decision maker and ask what they are looking for in a candidate and while you are at it, tell them why you want to work there. Maybe you can talk them into giving you an interview.

This is critically important if you are just getting out of school or have never had a job in this field. Think about doing internships or projects. Proving yourself before a job is posted can give you a huge advantage. Knowing people before a job is posted is an advantage as well.

Social Media

More and more companies check your social media to see the “true you” rather than the one that is drawn out in your resume. They can be thrilled with your skills but not thrilled with your posts. People with a great resumé can lose out if a future employee does not like what they see.

Ultimately, you have to have a resumé. People will want to see all of your skills and work history in one place, especially during the interview. Triple-check that it is free of typos and grammatical errors— I recommend sending to a trusted friend to proofread before you submit it anywhere. Be prepared to talk through any situations where there was job hopping or breaks in employment. Thing is, if they like you, most of this will not matter.

The interview also carries more weight than the resumé. Blow the interview and you have lost the job, it’s that simple. Also remember, that if you are being interviewed, they already know that you can do the job. Now is the time to show them that you are a fit for this culture and a fit with others in the organization. Make sure that you be yourself while talking about all of the experience you have.

So many things are now factors in whether or not you get the job. The resumé has become only a small part of the process.

A Day in the Life: Q+A with Kelsea Wiggins

In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Kelsea Wiggins, social media manager and blogger. 

Hi. I’m Kelsea Wiggins. I’m a 25 year old digital and Columbus native. I was born on the Southeast side of Columbus but have called Grandview home for a couple of years now. I attended a very small, private, Christian school in Groveport called Madison Christian and attended the University of Kentucky. My creative outlet (and for the past few years, the way I earn a living) is writing. I like to tell people that writing isn’t a hobby of mine, but an addiction. It's the only way I know how to process life.  

Morning

Fun fact about me, I need music playing to function. Whether it’s getting out of bed, showering, hunkering down on my work as a Social Media Manager for Charleys, or cleaning the house. I have to have music. I start my day dancing to whichever Spotify playlist I’m into that day while getting ready. Once I’m out the door I grab an XL dark roast with a shot of espresso from Tim Hortons and brave 315.

Afternoon

The envy of a lot of my friends, I spend my entire day on Social Media. My afternoon can be anything from meetings, to running to a restaurant to get content, to sending gifs to fans on Twitter. Every day is a new adventure. I am known to overuse delivery apps, however. You can probably hang your hat on a random Jimmy Johns, UberEats, Amazon Prime or Postmates delivery person dropping something off for me. #SorryNotSorry

Evening

When 6pm comes I am usually en route to happy hour with the girls or recent college grads that want to network, an event for The Women’s Fund of Central Ohio, Grandview to catch a The Wonder Jam workshop, or my cute little townhouse to plop on my bunny slippers and sing 90’s R&B to my wonderful boyfriend while he mans the grill.  

Read more stories from Columbus creatives.  

We'd love to feature you! Shoot us a note if you'd like to participate in our new series by contacting marketing@portfoliocreative.com

Employment Law: What You Don’t Know Can Hurt You

By Kristen Harris

Legal and legislative issues around human resources, hiring and employment are constantly changing. I recently attended the American Staffing Association’s Staffing Law Conference or, as I affectionately refer to it, the “How to Not Get Sued” conference. It’s important for us to stay on top of these issues to protect ourselves, our clients and our talent, and attending this conference is one of the ways we do that.

Knowledge is power, so we want to share the top issues that may be of concern to our clients. Please keep in mind that we are not attorneys, and are only providing this as an informational resource. If you have questions or concerns about any of these issues, please consult with your legal counsel. Top Five Employment Law Issues:

Background Checks – Disclosure

While it’s common for companies to use background checks as part of their hiring process, there are two current issues surrounding background checks. First, ensure that your background check disclosure and authorization documents are compliant with Fair Credit Reporting Act requirements. There is an uptick in litigation claiming that candidates were asked to sign disclosures with “extraneous” information, including the authorization, violating the requirement that the disclosure be a standalone document. Have an attorney review your forms, and re-review annually as what is acceptable may change based on litigation.

Background Checks – Adverse Action

The FCRA requires a two-step process employers must follow when taking adverse action based on a background check. There are now additional requirements that employers must follow, generally at the municipal level, around informing the person of the reason they are not qualified and how that reason is job-related. Requirements related to adverse action have recently been put in place in San Francisco, Seattle, Maryland counties, Chicago and New York. Check with your attorney on whether there are any state or municipal requirements in your location.

Ban the Box

Gaining traction over the past few years, there are now ‘Ban the Box’ laws in 25 states and several additional municipalities. Generally, these laws prohibit having a checkbox on an employment application asking if the applicant has ever been arrested or convicted of a crime. Employers are not prohibited from asking about a criminal background, but these laws are specific about when you can ask (and when you can’t). Every statute has specific rules and penalties; consult your attorney for specifics.

EEOC Enforcement Guidance

The Equal Employment Opportunity Commission released consolidated enforcement guidance regarding the use of arrest or conviction reports in employment decisions. The goal of this guidance is to avoid disparate impact on minorities, even when following consistent screening practices. The overall consideration is whether the reason a person has been denied employment is related to the job or is a business necessity. Items of consideration are the nature of the crime, the time elapsed, whether there was a conviction or just an arrest, and the nature of the job— whether there is a link between the criminal record and the essential functions of the job. Consult your attorney and guidance documents available from the EEOC.

Data Breaches

This speaker told a cautionary tale about data breaches...“You’ve either had a data breach, or are going to have one. Or have had one and don’t know it.” Yikes! The point being, in our technology-driven world, data breaches can and will happen. It’s big news when a company is hacked by an outsider, but a lot of breaches happen due to mistakes. Something as simple as sending certain information via email to the wrong recipient could be considered a breach and trigger notification requirements. Train your team about the risks and common scams, and put processes in place to help protect your data, such as restricting user access to only what is necessary for the job and frequent forced password changes. But also know your state’s requirements on notification in the event of a data breach, and have a plan in place. It’s like insurance...you hope you never need it, but if you do, you’ll sure be glad you have it.

The best way to protect yourself is to stay informed and proactive. Review policies, ask questions, and resolve concerns before they become an issue.

Snapshot we took at the 2017 American Staffing Association’s Staffing Law Conference.

Snapshot we took at the 2017 American Staffing Association’s Staffing Law Conference.

If you are a Portfolio Creative client and have questions about these topics, or anything else related to our dual responsibilities of hiring and employing talent, please contact us at HR@portfoliocreative.com.

If you are not a client and would like more information on how these topics may apply to your creative staffing or recruiting processes, contact us at contact@portfoliocreative.com

For more information related to hiring, staffing and employment, the American Staffing Association has valuable resources for both employers and employees. 

How Google Work Changed Our Small Business

By Shelli Welch

I happen to be a proud (unpaid/unsponsored) user of many of Google’s products. At Portfolio Creative we switched to Google for Work in 2012, which is comprised of Gmail (with your business domain name), Google Drive (Docs, Spreadsheets, Presentations, etc.), and others. We also use Google Chrome as our browser of choice as we are an all-Mac office and often Safari doesn’t always give us what we need.  Here are some ways the switch to Google has streamlined our office technologies and made us a tech-friendly place to work: 

Allows our team to work seamlessly offsite.

Employees are looking for flexible work more than ever. Our Google Suite allows our employees to work from home or from anywhere - via a computer, laptop or even a mobile phone. 

Cost effective solution.

At just $5/per person per month ($60 per year), Gmail and Google Drive is the least expensive option out there. Give your small business a legitimate email address with your company domain name (it’s time to get rid of your @gmail.com email). 

One consistent source/login for our business needs. 

Email, Drive, Adwords, etc.— all with one login and easy to swap between each “program”. Even swapping between different Google emails (work and personal) is a snap. 

Helpful customer service.

Okay, it isn’t the easiest to use as you need a code to call in with your problem to help identify your company, but when you have a Google problem, they provide solutions and I have never left a discussion with an unsolved problem. Honestly, I use their customer service very rarely, maybe twice a year. 

Downsides? Yes, there are downsides and I will not pollyanna my way through this article. Should Google’s servers go down, work is pretty much at a stand still. This doesn’t really happen, though. If it does, it is usually for a few brief moments. Also, if your data is important, you need to back it up. Google does not back it up for you unless you have a premium account. Sometimes Google randomly changes the layout or look of something, most recently hangouts, and users aren’t always happy with change.

A couple ways Portfolio Creative uses Google products: 

  1. Email - access your email from anywhere, log in on a computer, mobile phone or tablet.

  2. Chrome - once you create a login, you can access all your bookmarks, passwords from any computer you sign into. Chrome Extensions - SO.MANY.OPTIONS. I don’t know where to start with this. If you have a business related problem, there is probably a Chrome Extension to help. Some popular ones in our office: Docusign, Gotomeeting, Crystal Knows, Momentum, Virtru Email Encryption (email encryption for you Google email), and Grammarly.

  3. Google Drive - access your documents and collaborate with others in your company in real time. You can even have an offline version that will sync once you are back online (great if you have any intermittent internet problems)

  4. Hangouts - Have a quick question for a coworker, send them a chat! This is especially useful if you are on the phone with someone and need information.

  5. Analytics - all tied into our Google account, we can see all of our web analytics in one place. 

So here is how our business has changed since 2012— our employees can work from home and do not have to “email myself documents off the server” before they can do this. Collaboration— everyone can work in a doc or spreadsheet at the same time and we can easily see who changed what in a document. Our employees are no longer limited to chatting just in the office with the ability to send quick messages through Google Hangouts. You can make a phone call from your computer. We have a robust email system our employees enjoy using. We are up-to-date on technology don’t need to buy software or install product updates. Google has literally changed the way we do business— for the better!