A Day in the Life: Q+A with Jamie Wells

Hi, I’m Jamie, the latest addition to the Portfolio Creative family! I graduated from The Ohio State University with a Bachelors in Psychology so I’m captivated with learning about the human connection and how we interact with each other. I’m also a creative with a deep appreciation of good design and a penchant for live music.

I love that I get to call German Village my home. The charming shops and restaurants scattered amongst the historic brick houses has always felt a little bit magical to me. Plus, spending the day getting lost in the Book Loft is always a good day.

Morning:

Admittedly, I am not a morning person (I’ve tried- it’s just not going to happen), so my mornings are no-frills. My routine is always accompanied by a podcast: NPR’s Hidden Brain, The Daily from the New York Times, This American Life, and Note to Self are in heavy rotation. To celebrate leaving on time, I reward myself with a venti cold brew from Starbucks. That’s when I really come alive!

image2.jpeg

Afternoon:

During the week, my afternoons are spent helping companies connect with the top creative talent this beautiful city has to offer, but on the weekends I like spending my time catching up with friends and family, hosting get-togethers, trying out a new brunch spot, or getting out in nature.

Evening:

For an evening spent at home, I enjoy working in my flower garden, cooking dinner, or catching up on whatever HBO show I’m obsessed with. If I’m out and about, you can find me at the latest rooftop bar trying a craft cocktail (who doesn’t love a rooftop view?), enjoying a concert with friends, or sampling food from whichever new restaurant has recently opened.

image5.jpeg

5 Great Tips To Develop a Successful Remote/Work From Home/Freelance Habit

By Catherine Lang-Cline

In brief, my career has consisted of working for a company, freelance,  working for a company, freelance, working for a company, freelance, etc. While I was self-employed as a freelancer and even when we started our business, there were a few rules that had to be followed as far as setting up shop at home. These were put in place to make sure that I/we developed great work-from-home habits that turned into real business behavior.

Here are the 5 top things that worked:

  1. Get dressed for work. You can keep it casual, but get dressed. No successful business person stayed in their pajamas all day. Getting dressed means that you have a purpose, you are ready for anything! While you are at it, make your bed, too.

  2. Have an “open-for-business” start time. Pick a time that you think you will be ready to work and stick with it. In the beginning, I showed up at my business partner’s house at 9 AM, dressed and ready to work. Every day. Then do your best to work a “full day.”  Time will go faster than you think, so when start time arrives, get to work!

  3. Have a dedicated work space, separate from distraction. When working from home I have tried working at the kitchen counter but within my view was the television, the laundry room, and food! Just one show, one snack, or maybe throwing in that laundry slowly chips away at the time. Once I set up a desk in the guest bedroom did I actually stay in there for hours and conquered all of my tasks. If you don’t have a guest room that is okay, just set up a workspace that is void of or not facing any distractions. Also, try not to let your work take over your entire house. If possible, keep the work in the workspace. (I will admit when we started our business it did take up a lot of my business partner’s house...but she had a lot of space to do so.)

  4. Set up a daily or weekly schedule of when you will work on things. A calendar on your computer is perfect to plan and set up reminders. Set aside times to work, set aside time to send out invoices, deposit checks, do some marketing, and of course, sales and networking. Map it all out and stick to it! If you need to save some time for working out or running errands, do so. This schedule is meant to be flexible and make time for you but also cover all of the basics of business. You will be surprised how quickly invoices can back up if it is not scheduled and you want to keep that cash flow coming in. 

  5. Have a stop time. Since work and home have now become one you need to be able to separate the two as well. You might find yourself working well into the night because you conveniently live at your office now. “I can get just one more thing done.” This may work for a few days when chasing a deadline, but you really need to unplug and refresh at the end of every day. Again, this is business, be aggressive, work hard, but know when you are done for the day.

The overall idea here is disciplining yourself in your “new” surroundings. Up to this point you have just lived in your house. It has been a place of safety, comfort, and rest. Working from home changes that overall feel and it does take some time to get into a rhythm. You can do it and you can enjoy the flexibility that you have worked so hard for.


Out of Office: Tips and Tricks To Really Unplug

By Catherine Lang-Cline

You have actually booked the vacation that you really need and find yourself constantly checking in. Three days into your trip and you have not relaxed at all. Your family is begging you to plug into them instead of work. I mean, you needed a break from this right? Because technology makes it so easy to stay connected we all struggle with being disconnected. Here are a few tips and tricks you can try so you can actually get the rest and relaxation you deserve.

  1. If you must, set up some time to check in. Wake up an hour before your family does to reply to any necessary emails or to return any calls. When everyone up us and ready to go, you are done. Don’t make them wait. Go! And don’t check on anything again until the end of the day when everyone is unwinding. Really decide if you absolutely need to reply or if it can wait until you get back. People don’t always need an immediate answer. Personally, I have been scolded by clients and staff for replying to emails on my vacation.

  2. Turn off your alerts or volume on your phone. Turning your phone completely off may not be realistic because you do want to capture some great photos and in an actual emergency, you might want to be reached. If it is work that is calling, don’t answer. Waiting for a more appropriate time t return the call, it is not going to stop the wheels of progress to return a call a bit later.

  3. Leave all of your work in capable hands. Try and tie up any loose ends before you head out and leave another person as a contact for any issues. Let this person vet any issues that need to be pushed to you and then trust them to handle everything else. Be in a “contact me if you absolutely need me” mode and discover that things will be okay for three, six, or ten days.

  4. You like a good investment, so invest in you. Accept the fact that if you really go on vacation or take any kind of real break that when you return, you will be more productive, think more clearly, and be a lot more effective. Not thinking about work and exercising your brain in a different way will break you out of ruts and the status quo. You will return with a refresh that will only help the business. Maybe putting it this way will force you to think differently about work.

  5. No time to even plan a trip or a few days off? Have someone else do it for you. Contact a travel agent, recruit your friend, spouse, partner, or child to pick some days and plan a trip. Tell them where, when, and how is the best way for you to recharge or get away. Maybe it is a place with no internet coverage? Did I just make you freak out a bit? Mark the calendar and stick to it even if you have to plan way out a few months, get it on there.

The final thing I will say about this is that you MUST take time off. Do it. You have earned it and you would probably never advise someone not to take a little time for themselves. This message comes from a person that understands the grind of getting it done, do more, work harder, work faster. It wasn’t until I realized how much it benefited the business to get away and regroup did I become a preacher of this message. I also needed time off that was at least five days plus the weekends that connected to those days. The first three I always struggle with checking in, but by day four I could feel myself pulling away and recharging. Most of all, no one at the end of their life says that they wished they put in more hours at work but they do say that they wished they spent more time doing more in life. Now, what days are looking good to get a recharge?


Pups of Portfolio Creative || Take Your Dog to Work Day 2019

This year we celebrated Take Your Dog to Work Day on Wednesday, June 19—check out some of our favorite photos from the day, and some recent photos of Scarlett and Luna who were not in the office to play with us this year.

In honor of Take Your Dog to Work Day we interviewed our favorite four-legged pals! Check out what they had to say!

crew.jpg

My name is Crew!

I am 11 months old Terrier Chihuahua mix.

My favorite snack is pupperoni.

When my my Mom or Dad comes home I run as fast as I can to get a hug!

I get along well with others.

My favorite toys are animals but the moose is my favorite!

My parents think I’m sassy but I’m actually pretty playful and friendly to others.

Pippy.jpg

Hello I’m Pippy!


I am 4 years old Cavachon.

My favorite snacks are kettle corn, eggs and watermelon.

When my Mom and Dad come home I’m ready to play!

I kind of like to stay to myself.

My favorite toy is an everlasting treat ball.

I am sassy.

Rusty.jpg

My name is Rusty!

I am an 8 year old Lab mix.

My favorite snacks are my Mom’s homemade dog biscuits.

When my Mom or Dad come home I love to ask for food!

I get along with others.

My favorite toys are shoes, even though I’m not supposed to chew on them!

I am friendly.


IMG_1742.jpg

Hello I’m Moon!

I am 2 years old.

My favorite snacks are greenies, carrots and turkey jerky.

When my owner comes home I like to wag my tail and give her a big hug !

I get along well with others.

My favorite toy is my squirrel.

I am friendly.

Scarlett.jpg

Hello, I’m Scarlett!

I am 9 years old Viszla/Lab mix.

My favorite snack is all of them.  I don’t really have a favorite, I love all snacks! I will help myself to your snacks to if you aren’t paying attention!

When my Mom or Dad come home I like to bark and jump around because I know it’s time to eat and go for a walk.

I get along well with others, even cats.  

My favorite toy is…….I don’t really go in for toys. My parents buy them for me but I am more interested in napping.

I am friendly and lazy.


How to Market Yourself at Networking Events

By Catherine Lang-Cline

It seems like there are networking events every day of the week. After you have decided which one to attend, you need to figure out how to get the most out of your time, something beyond, “what do you do?” and “can I have your card?”  Everyone is there for the same thing, to shake hands and maybe make some sales. With that in mind, you should not be afraid to start a conversation. You should also be doing more then just collecting cards too. Here are a few things you can do to not only meet people, but market to them, too.

  1. Be happy to meet someone. As you are introducing yourself, do it in a way that is friendly and warm. Seem obvious? Apparently it is not, as many people can treat you like just another handshake with no eye contact or no real interest in their voice. You never know who you are going to meet, so display an attitude of what it would be like if they are your customer. People like working with people they like and people that will take care of them. The first impression you give markets your business as a place that is friendly and can help them.

  2. Everyone is talking business and sales, so throw a curveball and talk about the food at the event, ask if this is their hometown, maybe ask what they like to do when they are not working. The idea is, you want your conversation to stand out. It will really stand out if you discover that you both have something in common. People like to do business with people that they share common interests. Dig for that and they will remember you as someone that they can relate to.

  3. Ask them about their business first, people love to talk about what they do. It is giving them the opportunity to make the first pitch. You then get to talk about you and your business. Since they went first, you can make your pitch to directly address their needs, you can customize your pitch to fit their business. Target your products or services based on what you heard and connect the dots for them! Plus, once they see how you can actually help them, you will stick in their mind the next time they have a struggle.

  4. Ask how you can specifically help. If you can’t help them, is there someone that they know that they can connect you with that does need what your business offers? Warm lead! Is there someone you can introduce them to at this event that they would like to meet or can help them in some way? Connect them! They will not forget your helpfulness and they will love to know that they helped you. You are marketing yourself as a connector and a partner in the community.

  5. Think about how your social media is set up, what information are you pushing out, what articles have you written, or what information are you sharing with the world? All of these things are great marketing talking points and conversation starters to show others how you are the expert in your area. People love hearing from an expert and you can think of this conversation as you hand-delivering your social media marketing. Sometimes people don’t need your business right away, but if you can help them right now in another way that shows off your expert thinking, they will first be grateful, and then remember you as the expert when they do have a need.


None of this can guarantee business of course, but what it does do is allow you to market yourself through conversations that will be remembered. It takes a number of events and meetings with people more to get your message out. There is an unwritten rule in marketing that people need to see a message seven times before recognizing it or acting upon it. Be patient, be present, and market yourself as you go.


A Day in the Life: Q+A with João Carvalho

joao1.jpg

My name is João Carvalho and I am the new summer intern for Portfolio Creative. Born and raised in Rio de Janeiro, Brazil, I moved to Columbus, OH about a year ago to pursue my MBA at The Ohio State University.

Besides family and friends, the one thing I miss the most from home is Ipanema Beach – I used to live just across the street from it. Although Brazilians are well known for their soccer skills, I played basketball in college and later on created my own non-profit to support underprivileged children through sports and education. My favorite hobby is traveling around the world – 16 countries, 13 U.S. states and counting!

jc7.jpg

Morning:

My morning routine starts with a cup of coffee and some music, as I get ready to go to class/work – AC/DC’s “It’s a Long Way To The Top” is a personal favorite.  The Fisher MBA program can be pretty intense, so on the weekends, I like to sleep in and relax a little bit.

Afternoon:

Although the job search process has been an essential part of my routine for the past year, the recruiting/staffing industry is somewhat new to me. Since I joined Portfolio Creative, every afternoon has been a great opportunity to learn from an amazing team and apply the business concepts I have learned throughout the first year of my MBA. I really enjoy the people and the organizational culture here.

jc1.jpg

Evening:

One of the benefits of living close to OSU is that I get to use the RPAC, a massive gym complex on campus. Besides trying to stay in shape, I usually spend my evenings trying to find the balance between having my own personal time and hanging out with friends. Some of my classmates live in the same apartment complex as I do, so we often meet up to share our internship experiences and ambitious goals for our final year in grad school.


What Inspires You?

By Catherine Lang-Cline

What inspires you? It is a tough question sometimes because when asked the question, we tend to state what other people think we should say. Typical answers can be my parents, my spouse, my children, etc. All of these are really good answers because you see them and you want to do better, work harder, and provide more but the word “inspire” is really much more.

Dictionary.com tells us that “inspire = fill (someone) with the urge or ability to do or feel something, especially to do something creative.” So yes, people can inspire us but let’s think differently as there are a lot more things that can inspire us in more creative ways.

For me, I find delight in any form of the arts. Seeing actors in plays or dancers on stage make by heart and soul swell. When music plays I can feel it in my heart and it sometimes it gives me goosebumps. It generates a genuine physical reaction that is again, delight, it “makes me feel something.”

What inspires me the most are things that I believe that I am capable of doing. For example, I go to an art gallery and see the paintings and because I paint, I am inspired to apply their techniques, work on larger canvases, try mixing mediums, and altering my style. Granted this is WAY more elevated than where I am, but it gets me excited to try something different, to push myself.

In my career, it works the same way. I see how others are achieving their goals, I study their techniques, their style, and try to up my game. People that have worked hard to achieve their dream inspires me. People that build a great marketing message, a solid brand inspire me. People that develop great cultures in their business or do things that really matter inspire me. Building a business was uncharted waters but we surround ourselves with people that could help us, would push us, and inspire us.

Being inspired is seeing something amazing and wanting to reach that high, too. So now, what inspires you?


The Importance of Having a Mentor

By Catherine Lang-Cline

Lots of people start a business or begin their career thinking that they are all alone on their adventure. Or find themselves surrounded by people that are just like them; recent grad, laid-off employee, or a recent start-up trying to forge their way through the next day. It is at times like these that having a mentor is so important but really anytime is a great time to have a mentor if you want to grow in your career.

We can’t possibly know everything that is going to happen on the road ahead, so there is nothing better than to have someone with experience on our side to be our cheerleader and our guide. A mentor can help you plan your path, break things down into steps, introduce you to key people, have serious conversations about your choices, and hold you accountable. In a panic about something? Contact your mentor. Need a pep-talk? Contact your mentor. Not sure how to handle the call that you just got from an inspector? Call your mentor. See the pattern?

You can have one mentor or you can have a few people. With one mentor, meetings should be scheduled monthly or quarterly and have an agenda covering what you would like to discuss and what the status is of everything you have discussed prior. Stick to this schedule because their time is very important. Also, listen to what they are telling you. If they feel like you are wasting their time they might bail. Even if you don’t agree, listen and discuss why you disagree. You have to do what is best for you but also don’t be afraid to try something new. Discuss to think things through.

It can be a lot more casual if you choose to meet with a few mentoring people that can offer you different things. They could be in different places in their career, have a lifestyle similar to yours, be the person you want to emulate, or be an expert in something that you are not. Just plan an occasional meeting, could be breakfast or lunch, and catch them up on what you have been doing and ask them for their experiences in the areas that you are needing help. Again, keeping in touch will keep you accountable.

Where can you find a mentor? Mentors can be found anywhere but ideally, a good mentor is someone that knows you, at least a little. Tell your family and people that you know that you are looking to find a mentor. Hopefully they can recommend someone that they know fairly well and can introduce you. It doesn’t have to be someone in a completely related field, but close is good.

If someone in your close circle doesn’t know anyone, try networking events in the area of your interest. Start a conversation, see if you have a personality “click” and then set up a time for coffee to talk more to see if this person could be a good mentor for you. Stepping even further out of your circle, is there someone in your field that you would like to emulate? Research how they got to where they are today and come up with your own strategy to do the same. There are also organizations that can offer you a mentor or career coach for a fee. Don’t let a fee make or break your decision because quality it typically achieved when there is “skin in the game.”

Still not convinced that you need a mentor? Let me put it this way, I am sure that you are awesome at what you do, but you are not going to be good at everything, and you are not going to know everyone. I have been in business for 14 years and I still meet with mentors and people that I admire all of the time. The higher level conversations are amazing and all outside of your daily circle. It is great to be challenged and it is great to get answers for things that concern us.

Having a mentor is having a real pro on your team. Most importantly, when you are ready, always reach back and mentor someone else coming up through the ranks or in need of help. You can be a game-changer for them.


Goal Setting Isn’t Just For The New Year

By Catherine Lang-Cline

Did you set goals when it was the New Year that you have achieved? How about goals that you have started?

The thing about goals is that they sound fantastic at the time but when attempted, you realized they might have been harder than you expected. This is perfectly okay as we sometimes get swept up in the idea of achieving something in the New Year with all of the cheering and festivities happening. But it doesn’t mean that they aren’t obtainable and it doesn’t mean you have to wait until next year to set a goal.

No matter what time of year it is, set goals:

  1. Keep a journal, make a dream board, or just write it on the wall, but create something visual that contains your goals.

  2. Revisit those quarterly. Add or subtract to the list. Think about what you can do this quarter to move the needle closer to your goal. Is there something you can add or is there something that no longer makes sense?

  3. Share your goals with at least one person to help you with accountability.

What is great about this is that it is a “living list”. You can take things off that are no longer making sense for you, you can leave things on the list because you need more time, you can add new things to the list because new and cool ideas pop-up all of the time.

If your goal is something big like a vacation, getting a new job, losing weight, plan those quarterly check-ins to check your own status. Are you saving money, did you rewrite your resume, did you start an exercise or diet plan? The entire goal does not have to be achieved, just progress if you are truly committed. Add another goal, something simpler, or something harder as you move through your year.

You might have a goal in the Spring to clean out your basement. Want to get it done? Maybe just delegate it. Do not be afraid to ask for help on any goal and the people that can help you with those goals can make an appearance in your life at any time.

The “magic” just doesn’t happen once a year to set goals. Set goals and be accountable, all year long. Five...four...three...two...one...Happy Goal Setting!

More Jobs Than Workers: Where’s the Talent?

By Kristen Harris

In the U.S. there are officially more open jobs than people to fill them.

Periodically we read some exciting stuff, like the BLS Job Openings and Labor Turnover Survey (snappily nicknamed JOLTS).

Wait...before you give up on me, check out Chart 5:

Screen Shot 2019-05-07 at 4.22.35 PM.png

See that brown line crossing over the blue line, and then dramatically spiking upwards? This never happens. The report states “For most of the JOLTS history, the number of hires...has exceeded the number of job openings... Since January 2015, however, this relationship has reversed with job openings outnumbering hires in all months.” Job hires have steadily increased since 2009, but job openings have increased even faster.

What. Is. Happening?!

A combination of factors are contributing to this unprecedented shift, including a very large Baby Boomer generation retiring in droves; skills mismatch between available workers and jobs that need to be filled; less people participating in the traditional workforce for reasons ranging from disability to opting into gig economy roles; and candidates being confident enough to wait for a better offer.

If one of those 7.5 million open jobs is on your team, how can you still find that great person you need?

  1. Keep the people you have. You know the saying that “it costs more to attract a new customer than to retain a current one”? It’s the same with your talent. Make sure you are offering a great workplace, an engaging culture, the kind of benefits or flexibility that your team members want, compensation appropriate for the role, and opportunities for growth and development. When you retain current employees, of course, you don't’ have to replace them, but also their positive energy can attract others to join your team.

  2. Look in new places. If you look somewhere different, you might find something new. Instead of posting your description to the same job boards everyone else is using, think about other places to find or attract candidates to your business. Are there industry-focused platforms or organizations you can tap into? Groups focused on more diverse populations? How about asking your current team who they know that might be a fit?

  3. Maximize relationships. Who do you know? And who do THEY know? For example, as a staffing and recruiting firm, we have relationships with thousands of talented creative people; we’re constantly building that network and utilizing it to find great people for our clients. How can you tap into a network larger than your own? People trust the opinions of their friends (and even strangers) more than what a company posts on their website. Find ways to leverage real human connections and relationships.

  4. (Re)consider your criteria. When hiring, companies often create lengthy job descriptions focused on required skills and experience, rather than behaviors and expectations. As it turns out, the only qualified candidates work for a competitor, so it becomes a bidding war with companies hiring the same few people back and forth. What if you could find and hire someone your competitor doesn’t even know exists? Focus your job description and hiring process on what’s required to succeed in the role. By considering different backgrounds or experiences, less restrictive educational requirements, more flexible schedules, maybe even a blemished record, you could find amazing candidates your competitor doesn’t even know exist! And, when you give someone a chance, you earn their trust and loyalty.

The balance between open jobs and available workers has been flipped upside down. It’s time to get creative about how and where to find your next great hire! If that next great hire is in a creative role, let us know–we’re here to help.